By Steve Cichon
steve@buffalostories.com
@stevebuffalo
Excerpt from 100 Years of Buffalo Broadcasting
Starting in 1960, Buffalo radio and television stations were donating an estimated $30,000 per month in commercial airtime for the Chamber of Commerce’s “Boost Buffalo” campaign.
What’s the best home town of all? Winter, Summer, spring and fall?
Buffalo! Buffalo! Boost Buffalo it’s good for you!
Boost Buffalo it’s good for you! Buffalo’s ideal for work or play! Buffalo’s ideal in every way!
There’s plenty to boast about in Buffalo!—The Boost Buffalo Jingle
“Boost Buffalo” was everywhere.
Commercials blared on radios and TVs, and also filled were billboards and the back of cars– with 10,000 bumper stickers printed, all organized by the marketing men of Buffalo.
“Some people poke fun at the ‘Boost Buffalo, it’s good for you’ slogan,” a chamber official said, “but that only shows that it’s caught on, that everybody’s heard of it, and that it’s good.”
This page is an excerpt from 100 Years of Buffalo Broadcasting by Steve Cichon
The full text of the book is now online.
The original 436-page book is available along with Steve’s other books online at The Buffalo Stories Bookstore and from fine booksellers around Western New York.
©2020, 2021 Buffalo Stories LLC, staffannouncer.com, and Steve Cichon
