Boost Buffalo– yelling at Buffalonians to love our city

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

If you were around in Buffalo in the 1960s, you can’t help but remember the “Boost Buffalo” jingle.

The Boost Buffalo campaign started hitting Buffalo radios, TVs, and with 10,000 bumper stickers in 1960, organized by the marketing men of Buffalo.

The decline of many of Buffalo’s major industries had already begun—but in 1960, Chamber of Commerce President Whitworth Ferguson told one luncheon that Buffalo was the ninth fastest growing city in the country, and it was important to Boost Buffalo because “with an enlarged spirit of cooperation, we can obtain for our citizens an even greater level of prosperity and well-being.”

1965 ad.

Buffalo’s Chamber of Commerce seemed to blame the massive hemorrhaging of industry from Western New York on the bad attitude of Buffalonians.

Clifford Furnas, Henry Comstock, and Mayor Frank Sedita kicking off “Boost Buffalo,” 1960.

Henry Comstock of Comstock Advertising which created the Boost Buffalo campaign and jingle.

“Buffalo’s record on almost every score is far above the average,” said Comstock, “yet our people seem prone to find fault and seem to delight in picking on small insignificant short comings.”

At the unveiling of the campaign, UB Chancellor Dr. Clifford C. Furnas declared that “the negative attitudes about the city expressed by many are entirely unjustified,” and added that “perhaps we have been resting on our laurels.”


MORE:

If you grew up in Buffalo in the 1960s, you can’t help but remember the “Boost Buffalo” jingle. But that was the idea behind the slogan, as it was explained in 1964 when the special Chamber of Commerce “Boost Buffalo” committee elected new leadership.

” ‘Boost Buffalo’ leader is named”

“ ‘Some people poke fun at the “Boost Buffalo, it’s good for you” slogan,’ a chamber official said, ‘but that only shows that it’s caught on, that everybody’s heard of it, and that it’s good.’ ”

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Steve Cichon

Steve Cichon is a proud Buffalonian helping the world experience the city he loves. writing about the people, places, and ideas that make Buffalo unique and special. The storyteller and historian has written six books, worn bow ties since the 80s, and is the News Director at WECK Radio. A 25 year Buffalo media veteran, Steve's contributed more than 1400 Buffalo History stories to The Buffalo News, worked at WIVB-TV, Empire Sports Network, and spent ten years as a newsman and News Director at WBEN Radio. He's also put his communication skills to work as an adjunct professor, a producer of PBS documentaries, and even run for Erie County Clerk. Steve's Buffalo roots run deep: all eight of his great-grandparents called Buffalo home, with his first ancestors arriving here in 1827.