Buffalo in the 40s: Buffalo’s Manru Beer sponsors a daily joke on WGR

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

Manru Beer was brewed by Fillmore Avenue’s Schreiber Brewing Company from 1899 to 1950, except during the Depression, when Manru Coffee was produced in its place and became rather popular.

Manru Beer was popular among Buffalonians of Polish extraction, because Anthony Schreiber was born Anthony Pisac in Poland. He changed his name to a German one to help him compete in the German-dominated brewing industry.

Seventy years ago tonight, listeners to WGR heard Merry Mac the Manru Man offer his daily chuckle at 11 p.m.

May 6, 1940

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Steve Cichon

Steve Cichon writes about Buffalo’s pop culture history. His stories of Buffalo's past have appeared more than 1600 times in The Buffalo News. He's a proud Buffalonian helping the world experience the city he loves. Since the earliest days of the internet, Cichon's been creating content celebrating the people, places, and ideas that make Buffalo unique and special. The 25-year veteran of Buffalo radio and television has written five books and curates The Buffalo Stories Archives-- hundreds of thousands of books, images, and audio/visual media which tell the stories of who we are in Western New York.