Buffalo in the 40s: Buffalo’s Manru Beer sponsors a daily joke on WGR

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

Manru Beer was brewed by Fillmore Avenue’s Schreiber Brewing Company from 1899 to 1950, except during the Depression, when Manru Coffee was produced in its place and became rather popular.

Manru Beer was popular among Buffalonians of Polish extraction, because Anthony Schreiber was born Anthony Pisac in Poland. He changed his name to a German one to help him compete in the German-dominated brewing industry.

Seventy years ago tonight, listeners to WGR heard Merry Mac the Manru Man offer his daily chuckle at 11 p.m.

May 6, 1940

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Steve Cichon

Steve Cichon is a proud Buffalonian helping the world experience the city he loves. writing about the people, places, and ideas that make Buffalo unique and special. The storyteller and historian has written six books, worn bow ties since the 80s, and is the News Director at WECK Radio. A 25 year Buffalo media veteran, Steve's contributed more than 1400 Buffalo History stories to The Buffalo News, worked at WIVB-TV, Empire Sports Network, and spent ten years as a newsman and News Director at WBEN Radio. He's also put his communication skills to work as an adjunct professor, a producer of PBS documentaries, and even run for Erie County Clerk. Steve's Buffalo roots run deep: all eight of his great-grandparents called Buffalo home, with his first ancestors arriving here in 1827.