Buffalo in the 40s: Gee, our old LaSalle ran great

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

If remembered at all, General Motors’ LaSalle line of cars might best be recalled as the closing line in the opening theme of “All in the Family.”

Between 1927 and 1940, LaSalle was a General Motors nameplate for slightly less upscale and less  expensive versions of the Cadillac. This 1940 ad is from LaSalle’s last year of production for Maxson Cadillac/LaSalle at 2421 Main at Jewett, Buffalo, as seen in the Buffalo Evening News. (Buffalo Stories archives)

The autos were produced by the Cadillac Division of General Motors and were meant to be a less expensive version of the premium Cadillac line.

Buffalo’s leading Cadillac dealer was Maxson, at the corner of Main and Jewett at the Art Deco Pierce-Arrow showroom, now (2015) the home of a First Niagara Bank branch (KeyBank branch 2018.)

As Edith and Archie sang, “Those were the days.”

 

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Steve Cichon

Steve Cichon writes about Buffalo’s pop culture history. His stories of Buffalo's past have appeared more than 1600 times in The Buffalo News. He's a proud Buffalonian helping the world experience the city he loves. Since the earliest days of the internet, Cichon's been creating content celebrating the people, places, and ideas that make Buffalo unique and special. The 25-year veteran of Buffalo radio and television has written five books and curates The Buffalo Stories Archives-- hundreds of thousands of books, images, and audio/visual media which tell the stories of who we are in Western New York.