Buffalo in the 40s: Gee, our old LaSalle ran great

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

If remembered at all, General Motors’ LaSalle line of cars might best be recalled as the closing line in the opening theme of “All in the Family.”

Between 1927 and 1940, LaSalle was a General Motors nameplate for slightly less upscale and less  expensive versions of the Cadillac. This 1940 ad is from LaSalle’s last year of production for Maxson Cadillac/LaSalle at 2421 Main at Jewett, Buffalo, as seen in the Buffalo Evening News. (Buffalo Stories archives)

The autos were produced by the Cadillac Division of General Motors and were meant to be a less expensive version of the premium Cadillac line.

Buffalo’s leading Cadillac dealer was Maxson, at the corner of Main and Jewett at the Art Deco Pierce-Arrow showroom, now (2015) the home of a First Niagara Bank branch (KeyBank branch 2018.)

As Edith and Archie sang, “Those were the days.”

 

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Steve Cichon

Steve Cichon is a proud Buffalonian helping the world experience the city he loves. writing about the people, places, and ideas that make Buffalo unique and special. The storyteller and historian has written six books, worn bow ties since the 80s, and is the News Director at WECK Radio. A 25 year Buffalo media veteran, Steve's contributed more than 1400 Buffalo History stories to The Buffalo News, worked at WIVB-TV, Empire Sports Network, and spent ten years as a newsman and News Director at WBEN Radio. He's also put his communication skills to work as an adjunct professor, a producer of PBS documentaries, and even run for Erie County Clerk. Steve's Buffalo roots run deep: all eight of his great-grandparents called Buffalo home, with his first ancestors arriving here in 1827.