Buffalo in the ’50s: Neon signs along the Peace Bridge

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

Lines at the Peace Bridge are nothing new, but the scenery has changed through the years.

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Even when the toll was a quarter and the most evasive question you’d be asked was “Where do you live?,” the backups still felt like forever after a weekend of fun at the cottage or on the Comet.

While the cars were queued up in the 1950s, they were bathed in the glow of neon.

Monstrous iconic signs from Texaco Gasoline and O’Keefe Ale and Old Vienna Beer greeted international travelers to and fro during an age when crossing the bridge was a friendlier and less intrusive experience.

As Texaco shouted “Welcome to Buffalo” in light, O’Keefe and OV advertised what were then two of the Dominion of Canada’s most popular beers. Old Vienna remained a blue-collar Buffalo favorite through the 1980s, with many taverns offering specials on OV splits — Old Vienna beer in 7-ounce bottles. An O’Keefe sign also graced the top of the Hancock Building in Niagara Falls.

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Steve Cichon

Steve Cichon writes about Buffalo’s pop culture history. His stories of Buffalo's past have appeared more than 1600 times in The Buffalo News. He's a proud Buffalonian helping the world experience the city he loves. Since the earliest days of the internet, Cichon's been creating content celebrating the people, places, and ideas that make Buffalo unique and special. The 25-year veteran of Buffalo radio and television has written five books and curates The Buffalo Stories Archives-- hundreds of thousands of books, images, and audio/visual media which tell the stories of who we are in Western New York.