Buffalo in the 60s: Beer industry veteran recalls delivering Iroquois by horse

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

Our 2015 imaginations are lit up by the thought of a full-scale brewery operating in Buffalo, as Iroquois and Simon Pure both did when this article appeared in The News on March 10, 1965.

But 50 years ago, the idea that opened the minds of the readers of The News was the thought of 17 breweries operating in Buffalo.

Jacob Rosenfield delivered Iroquois Beer for almost 60 years, from the days of watching men walk into gin mills to get “take-away” beer in galvanized steel pails, all the way up to the strife of the 1960s and the Vietnam War.

His story is an interesting look at the history of Buffalo through the eyes and hard work of a single man.

” ‘Good old days’ recalled as second retirement ends”

” ‘In those days, a customer could enjoy a glass of beer for 5 cents and had a free counter lunch to boot,’ Mr. Rosenfield fondly recalled.”

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Steve Cichon

Steve Cichon is a proud Buffalonian helping the world experience the city he loves. writing about the people, places, and ideas that make Buffalo unique and special. The storyteller and historian has written six books, worn bow ties since the 80s, and is the News Director at WECK Radio. A 25 year Buffalo media veteran, Steve's contributed more than 1400 Buffalo History stories to The Buffalo News, worked at WIVB-TV, Empire Sports Network, and spent ten years as a newsman and News Director at WBEN Radio. He's also put his communication skills to work as an adjunct professor, a producer of PBS documentaries, and even run for Erie County Clerk. Steve's Buffalo roots run deep: all eight of his great-grandparents called Buffalo home, with his first ancestors arriving here in 1827.