Buffalo in the 60s: Beer industry veteran recalls delivering Iroquois by horse

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

Our 2015 imaginations are lit up by the thought of a full-scale brewery operating in Buffalo, as Iroquois and Simon Pure both did when this article appeared in The News on March 10, 1965.

But 50 years ago, the idea that opened the minds of the readers of The News was the thought of 17 breweries operating in Buffalo.

Jacob Rosenfield delivered Iroquois Beer for almost 60 years, from the days of watching men walk into gin mills to get “take-away” beer in galvanized steel pails, all the way up to the strife of the 1960s and the Vietnam War.

His story is an interesting look at the history of Buffalo through the eyes and hard work of a single man.

” ‘Good old days’ recalled as second retirement ends”

” ‘In those days, a customer could enjoy a glass of beer for 5 cents and had a free counter lunch to boot,’ Mr. Rosenfield fondly recalled.”

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Steve Cichon

Steve Cichon writes about Buffalo’s pop culture history. His stories of Buffalo's past have appeared more than 1600 times in The Buffalo News. He's a proud Buffalonian helping the world experience the city he loves. Since the earliest days of the internet, Cichon's been creating content celebrating the people, places, and ideas that make Buffalo unique and special. The 25-year veteran of Buffalo radio and television has written five books and curates The Buffalo Stories Archives-- hundreds of thousands of books, images, and audio/visual media which tell the stories of who we are in Western New York.