Buffalo in the 70s: Labatt starts move as Buffalo’s most popular beer

By Steve Cichon

Labatt Blue has been Buffalo’s most popular beer for decades now. One can assume that began to happen as local breweries like Simon Pure and Iroquois closed, but also as beers like Labatt – “imported fresh from Canada” – started to come down in price—as mentioned in this ad from the pages of The News 45 years ago this week, August 13, 1970.

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Steve Cichon

Steve Cichon is a proud Buffalonian helping the world experience the city he loves. writing about the people, places, and ideas that make Buffalo unique and special. The storyteller and historian has written six books, worn bow ties since the 80s, and is the News Director at WECK Radio. A 25 year Buffalo media veteran, Steve's contributed more than 1400 Buffalo History stories to The Buffalo News, worked at WIVB-TV, Empire Sports Network, and spent ten years as a newsman and News Director at WBEN Radio. He's also put his communication skills to work as an adjunct professor, a producer of PBS documentaries, and even run for Erie County Clerk. Steve's Buffalo roots run deep: all eight of his great-grandparents called Buffalo home, with his first ancestors arriving here in 1827.