Buffalo in the ’70s: Supermarket beverage deals for the 4th of July

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

Both Super Duper and B-Kwik were offering great savings on discount pop and beer 40 years ago this week for Independence Day 1975. So what beverages would have been stocked up for the upcoming holiday celebrations?

Koehler Beer six-packs were less than a buck at B-Kwik. (Buffalo Stories archives)

Koehler was produced in Erie, Pa., and became a local cheapo favorite after the closure of Buffalo’s Simon Pure and Iroquois plants in the early ’70s. Koehler was last produced in 1978.

Also at B-kwik, Hy-Top pop was eight cans for a buck. 

Another longtime favorite of Buffalo cheapskates– RC Cola– was also on sale: eight 16-ounce glass bottles for $1.

Over at all 30 Super Duper locations across WNY, it was Schaefer Beer six-packs for a buck and eight cans of Red and White pop for $1.


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Steve Cichon

Steve Cichon writes about Buffalo’s pop culture history. His stories of Buffalo's past have appeared more than 1600 times in The Buffalo News. He's a proud Buffalonian helping the world experience the city he loves. Since the earliest days of the internet, Cichon's been creating content celebrating the people, places, and ideas that make Buffalo unique and special. The 25-year veteran of Buffalo radio and television has written five books and curates The Buffalo Stories Archives-- hundreds of thousands of books, images, and audio/visual media which tell the stories of who we are in Western New York.