Buffalo in the ’70s: Supermarket beverage deals for the 4th of July

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

Both Super Duper and B-Kwik were offering great savings on discount pop and beer 40 years ago this week for Independence Day 1975. So what beverages would have been stocked up for the upcoming holiday celebrations?

Koehler Beer six-packs were less than a buck at B-Kwik. (Buffalo Stories archives)

Koehler was produced in Erie, Pa., and became a local cheapo favorite after the closure of Buffalo’s Simon Pure and Iroquois plants in the early ’70s. Koehler was last produced in 1978.

Also at B-kwik, Hy-Top pop was eight cans for a buck. 

Another longtime favorite of Buffalo cheapskates– RC Cola– was also on sale: eight 16-ounce glass bottles for $1.

Over at all 30 Super Duper locations across WNY, it was Schaefer Beer six-packs for a buck and eight cans of Red and White pop for $1.


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Steve Cichon

Steve Cichon is a proud Buffalonian helping the world experience the city he loves. writing about the people, places, and ideas that make Buffalo unique and special. The storyteller and historian has written six books, worn bow ties since the 80s, and is the News Director at WECK Radio. A 25 year Buffalo media veteran, Steve's contributed more than 1400 Buffalo History stories to The Buffalo News, worked at WIVB-TV, Empire Sports Network, and spent ten years as a newsman and News Director at WBEN Radio. He's also put his communication skills to work as an adjunct professor, a producer of PBS documentaries, and even run for Erie County Clerk. Steve's Buffalo roots run deep: all eight of his great-grandparents called Buffalo home, with his first ancestors arriving here in 1827.