Buffalo in the 70s: The ultra-modern look of AM&A’s

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

Adam, Meldrum & Anderson was Buffalo’s largest and most popular department store in 1975.

AM&A’s branch locations in 1975.

Locally owned and operated from 1867 to 1994, more than just a place to shop, it was a Buffalo institution.

Starting in the mid-1970s and lasting through the early 1980s, the store’s italicized green-lettered corporate logo was augmented with an ultra-modern swooshy AM&A’s, shown below in an ad from 40 years ago this week.

As can be faintly seen on the renderings of the store locations, the more conservative font remained on the store’s signage. The more modern look was seen in advertisements, shopping bags and shirt boxes, first in an electric green and blue, then in a more subdued dark blue and red.

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Steve Cichon

Steve Cichon writes about Buffalo’s pop culture history. His stories of Buffalo's past have appeared more than 1600 times in The Buffalo News. He's a proud Buffalonian helping the world experience the city he loves. Since the earliest days of the internet, Cichon's been creating content celebrating the people, places, and ideas that make Buffalo unique and special. The 25-year veteran of Buffalo radio and television has written five books and curates The Buffalo Stories Archives-- hundreds of thousands of books, images, and audio/visual media which tell the stories of who we are in Western New York.