Buffalo in the 80’s: Remembering the taste of Visniak pop

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

Visniak was the unofficial soft drink of VFW Posts, corner gin mills, and East Side homes where the Visniak van would make weekly drop-offs of cases filled with a rainbow of pop flavors.

Buffalo Stories photo

Hattie Pijanowski, along with her husband, Edward, started the Visniak-Saturn Beverage Corp. on Detroit Street on Buffalo’s East Side in 1931. In 1939, the plant moved to Reiman Street in Sloan.

Edward Pijanowski became active in Sloan politics and ran for mayor of the village in 1951.

The company, which employed ten in 1968, brought colorful and tasty pop to generations of Buffalonians two different ways– in 7.5-ounce glass bottles and from barroom “pop guns” all over the city.

Chances are pretty good– if you ever ordered a Coke in an East Side tavern sometime between the ’50s and the ’90s, you were likely drinking a “VEESH-nyak” (from the Polish for “cherry”) and didn’t even realize it.

Visniak seeks Polish-speaking distributor, 1955. (Buffalo Stories archives)

Hattie Pijanowski died in July, 1985, at age 82. Her son, Ray, was 70 when he closed up the business in 2004, “because nobody returned the bottles,” and a new bottle cost more than what that bottle filled with pop would sell for.

Buffalo Stories archives

Published by

Steve Cichon

Steve Cichon is a proud Buffalonian helping the world experience the city he loves. writing about the people, places, and ideas that make Buffalo unique and special. The storyteller and historian has written six books, worn bow ties since the 80s, and is the News Director at WECK Radio. A 25 year Buffalo media veteran, Steve's contributed more than 1400 Buffalo History stories to The Buffalo News, worked at WIVB-TV, Empire Sports Network, and spent ten years as a newsman and News Director at WBEN Radio. He's also put his communication skills to work as an adjunct professor, a producer of PBS documentaries, and even run for Erie County Clerk. Steve's Buffalo roots run deep: all eight of his great-grandparents called Buffalo home, with his first ancestors arriving here in 1827.