Buffalo in the 80’s: Remembering the taste of Visniak pop

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

Visniak was the unofficial soft drink of VFW Posts, corner gin mills, and East Side homes where the Visniak van would make weekly drop-offs of cases filled with a rainbow of pop flavors.

Buffalo Stories photo

Hattie Pijanowski, along with her husband, Edward, started the Visniak-Saturn Beverage Corp. on Detroit Street on Buffalo’s East Side in 1931. In 1939, the plant moved to Reiman Street in Sloan.

Edward Pijanowski became active in Sloan politics and ran for mayor of the village in 1951.

The company, which employed ten in 1968, brought colorful and tasty pop to generations of Buffalonians two different ways– in 7.5-ounce glass bottles and from barroom “pop guns” all over the city.

Chances are pretty good– if you ever ordered a Coke in an East Side tavern sometime between the ’50s and the ’90s, you were likely drinking a “VEESH-nyak” (from the Polish for “cherry”) and didn’t even realize it.

Visniak seeks Polish-speaking distributor, 1955. (Buffalo Stories archives)

Hattie Pijanowski died in July, 1985, at age 82. Her son, Ray, was 70 when he closed up the business in 2004, “because nobody returned the bottles,” and a new bottle cost more than what that bottle filled with pop would sell for.

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Steve Cichon

Steve Cichon writes about Buffalo’s pop culture history. His stories of Buffalo's past have appeared more than 1600 times in The Buffalo News. He's a proud Buffalonian helping the world experience the city he loves. Since the earliest days of the internet, Cichon's been creating content celebrating the people, places, and ideas that make Buffalo unique and special. The 25-year veteran of Buffalo radio and television has written five books and curates The Buffalo Stories Archives-- hundreds of thousands of books, images, and audio/visual media which tell the stories of who we are in Western New York.