Buffalo’s Great White Way

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

It’s impossible to remember Downtown Buffalo in its prime without remembering the sparkling incandescent lights and glowing neon which brought the night time to life.
In the 40s and 50s, Main Street near Chippewa was aglow with what was described as “Buffalo’s great white way,” and the greatest display of dazzling and flashing marquees and signs between New York and Chicago.
Marquees for the Town Casino, Shea’s Buffalo, Paramount, and Cinema theatres; the big neon signs for Swiss Chalet, Laube’s Old Spain, and the Hippodrome. Many of those signs made by Flexlume,  which is still in business a bit further up Main Street.
There were Huge billboards for Chevrolet and Coca Cola with lights and motion, just like in Times Square, but comparisons to Time Square really started rolling in when the news started rolling in– or scrolling in– on the Western Savings Bank building.

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Steve Cichon

Steve Cichon writes about Buffalo’s pop culture history. His stories of Buffalo's past have appeared more than 1600 times in The Buffalo News. He's a proud Buffalonian helping the world experience the city he loves. Since the earliest days of the internet, Cichon's been creating content celebrating the people, places, and ideas that make Buffalo unique and special. The 25-year veteran of Buffalo radio and television has written five books and curates The Buffalo Stories Archives-- hundreds of thousands of books, images, and audio/visual media which tell the stories of who we are in Western New York.