Crayon Drawings in the Art of PR: You’re Leaving Money on the Table with “OK” Public Relations

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

BUFFALO, NY – Many business owners and even many “public relations professionals” look at PR as a way to try to get for free that for which you’d normally pay, ie, advertising.

Politicians are masters at using public relations to create news and including themselves in news that would otherwise be reported without them. The author, kneeling, is among a throng of reporters talking to daredevil Nik Wallenda (right) and State Senator George Maziarz (left at microphone). (Eric Malinkowski Photo/Facebook)
Politicians are masters at using public relations to create news and including themselves in news that would otherwise be reported without them. The author, kneeling, is among a throng of reporters talking to daredevil Nik Wallenda (right) and State Senator George Maziarz (left at microphone). (Eric Malinkowski Photo/Facebook)

So when you open a new location, you send out a press release and hope some reporter does a story.

Or you start selling a new product line. Press release. Or you won an award. Press release.

While of course these are all examples of public relations best practices, and are examples of press releases I have personally written and sent, they are really the crayon drawings in the art of public relations.

These may or may not be good stories from a reporter’s or editor’s perspective, and are likely the sort of thing that get mentions when reporters are feeling the desperation of a deadline looming without an idea to run with.

Further, these examples are all self-serving stories. In most instances, the person who benefits the most from this information being disseminated is you.

Reporters are not stupid. They know you are looking for a free plug, and unless you and your PR professional have come up with a great story angle to dress up the fact you’re looking for a free commercial, reporters will do their best to avoid it if they can.

This sort of media outreach is a low percentage play. It’s worth doing, and worth doing right. But if it’s all you’re doing with PR, you’re leaving money on the table.

Is there something going on in your industry that consumers need to know about?

Is there a news item that effects your industry and could eventually hit the public?

When you start thinking along these lines, everyone’s focus is changed for the better.

Instead of being one of the cattle-call dozens of self-serving story pitches a reporter is assaulted with everyday, you’re now at least trying to help them help the public in some way.

From pariah to ally instantly. And maybe it becomes a story a reporter is inspired to tell instead of slogs through, which always makes for better results.

And the next time something comes up in your industry, maybe that reporter calls you for a quote.

Congratulations. You’ve gone from “business owner” to “expert.”

Of course, you were an expert all along, you just needed some better PR.

Its not always that simple, but public relations is like any other facet of business. It’s about building relationships.

I can help you become a reporter’s friend, not someone whose press release is deleted without reading.

What’s your story? You know where to find me to help you tell it.

Book About Two Who Lived For Kids, St Mark, to Benefit Parish School

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

BUFFALO, NY –  They are called “Father” and “Sister” and it’s a case where they both really feel like members of hundreds of Central Park, Parkside, and North Buffalo families. It’s also a case of reciprocated love and concern.

msgrbraunsrjeannecrop
Msgr. Francis Braun and Sr. Jeanne Eberle each lead a part of St. Mark for three decades. Fr. Braun was Pastor of St. Mark Roman Catholic Church for 30 years, Sr. Jeanne was Principal at St. Mark School for 35 years. (Photo courtesy WNY Catholic)

Before each retired in the last few years, you had to go back to the 1970s to find someone else doing the jobs they loved, heading the St. Mark Parish and St. Mark School.

Though they approached their jobs with personalities almost as different as two human beings could be, Sr. Jeanne Eberle and Msgr. Francis Braun spent 30 years of ther lives selflessly and tirelessly giving their love and of themselves for the people of St. Mark, particularly the smallest ones.

For decades it was a common sight to see kindergarteners and first graders line up to give Sr. Jeanne a hug at the start or end of a school day, while the too-cool seventh and eighth graders walked on by, all with Fr. Braun watching closely, stationed on his own side of the hedge separating the rectory and the school.

It happened many times through the years, though, that the “too cool” kids became parents of St. Mark kids, once again willing participants in hugs for the woman who they know cared as much for their kids as they did themselves.

At Mass on Sunday, Msgr. Braun’s stories of days gone by, and his family made most of us feel like we were listening to stories of our own family. His grandfather the cop, the Crystal Beach boat, the firehouse around the corner, his Irish mom and German dad. We might still know Father’s family stories better than our own.

As the author of two books, including “The Complete History of Parkside,” Steve Cichon wants to write this story because these people are very special to him and the community.

“The history of St. Mark is rich and fascinating, and there are many wonderful stories to tell. From the stained glass depictions of events in the life of Jesus, to the thinly veiled anti-Catholic bigotry which lead to St. Mark being built at the corner of Woodward and Amherst, no one tells those stories better than Fr. Braun,” says Cichon.

“It’s only a natural extention, then, to also talk to Father about his life and times, and to record all of the great stories he shared about himself with us through the years. The same is true of Sr. Jeanne. It’s as much a genealogy project about two beloved family members as it is a book about our church. I’m blessed and honored to have so much support in writing and researching it.”

The hope is to have the work completed by the end of 2014, the 100th anniversary of the laying of the cornerstone of the current St. Mark church building.

If you have any photos, items, or stories pertaining to the history of St. Mark,
please contact Steve Cichon at steve@buffalostories.com

stmarkfrontcover

The book is now available at The Buffalo Stories Bookstore.

Seriously, How Are you? Better now, Thanks!

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

BUFFALO, NY – “How are you doing?”

It’s one of those phrases that we throw around. Most of the time, the words fall out of our mouths without even realizing what we’re saying. But even when we are really interested in how someone is doing, how interested are we, really?

I have learned through the years that there are some people of whom you can’t ask that question, because they will tell you, in painstaking detail, exactly how they are.

Even worse, is when you ask someone you love “How ya doin,” and you really want to know, but that person won’t share their pain or their joy with you.

When someone responds FINE because they don’t want to burden you with their troubles, or even worse, when they don’t want to seem too prideful and won’t share their jubilation… that hurts.

Having someone be willing to listen to what really vexes you is a great gift. Having someone trust you with their inner most thoughts is a great gift, too.

But what made me really think about all this, was a friend — closer to acquaintance than BFF– asking me with care and sincerity how I was doing. A blanket ask. Open ended.

Not overly concerned, or concerned for the sake of drama, just honestly interested in my well-being. No strings attached. Beautifully simple.

I was taken aback a bit. Here’s someone who doesn’t know, but cares about whatever it is.

Asking that question, and meaning it — for my benefit — is a big commitment.

It was wonderful. It was powerful. It was the sort of reaching out that I have to imagine happens less and less in an age where more and more communication and more “being a friend” is done through fingertips on the glass face of a smart phone. But there is was, honest to goodness, real human care and compassion.

Like everyone else, I have all kinds of troubles and concerns. Piles of nonsense vexing me. This to worry about, that to be angry at. All that was true at that moment as well.

But you know what? I answered, honestly, “I’m doing pretty damn good.”

Although I didn’t, I should have followed it up with, “Because you care.”

Thanks, friend.

Reformatted & Updated pages from staffannouncer.com finding a new home at buffalostories.com
Reformatted & Updated pages from staffannouncer.com finding a new home at buffalostories.com

I’m Listening to Your Eyeballs… no matter what your mouth is saying

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

BUFFALO, NY – Lately, I’ve been keeping a closer ear on people’s eyeballs.
We’ve all trained our mouths to be our servants.

They express what we want them to express. We chose and use our words, our tone, our volume very deliberately, if not consciously.

Quite often, for the sake of appearances, the sake of making it through life, our mouths don’t match what we feel at our core.

When your mouth starts matching your heart, chances of trouble greatly increase. Especially when for one reason or another, what’s in our hearts is something disruptive to the fabric of our life or being. What our heart truly wants may be even forbidden.

So these inner most thoughts aren’t allowed anywhere near the lips. The words are never spoken.

But, again, I lately find myself listening more and more closely to eyeballs. Most of us allow our eyes to say things we’d never let our mouths say.

We don’t even realize what we let our eyes say before its already all out there.

The thing about eyeballs is you don’t need much time. In less than one second, I can see down to your very soul. Thousands of words just poured out of those peepers, and there’s no pulling them back.

It’s often fast and accidental, but its done. And you both realize it. It’s a new reality, this hundred chapter conversation in a glance…

But for the same reason our mouths don’t say the words, we go on as if this pupil to pupil transfer of knowledge never happened. But it did. Instead of discussing with someone that we just stood naked in front of each other, we desperately search for something comfortable to talk about.

In spite of our basic elemental human desire to discuss this new extraordinary deep connection, at a time when real connections with people are so rare, we don’t dive in. We desperately grasp at anything else to talk about. “Wow, look at the rain.”

As much as we need these connections in our lives, I guess we need even more that it not get weird. To avoid the weird, I think many people have just tuned out eyeballs, for fear of making such a powerful connection. I think it’s part of the reason why people’s guards are down. I guess most folks just don’t need that in their day.

But listening to those eyeballs, I find life richer. Weirder but richer…. also more fulfilling and less fulfilling at the same time. Closer yet never more distant now. I’m sure I could say it all better in a half second glance.

Reformatted & Updated pages from staffannouncer.com finding a new home at buffalostories.com
Reformatted & Updated pages from staffannouncer.com finding a new home at buffalostories.com

Rest in Peace, Larry Felser… Memories of a great writer and great friend

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

BUFFALO, NY – It’s one of those opinionated days, and all of my opinions are on my friend Larry Felser today. Larry used to weave silly observations into gold in columns that started this way. I’m just writing down a bunch of memories of my old pal and sharing some great audio clips.

02-oct-1989-felser

For about a decade, I got paid to hang out with Larry Felser on Mondays for an hour. I produced his radio shows on WBEN and WNSA Radio. Larry was one of those special guys who was able to move comfortably among millionaire athletes and sports owners, and just as easily among 16 year old kids who worked in radio and loved hearing his stories. Well, at least this 16 year old kid.

My friendship was cemented with Larry the day his car broken down a few blocks from the station in the middle of the Elmwood/Hertel intersection. He called from a payphone saying he’d be late, so I drove down there, let him take my car to the station, and waited for Triple-A with his car. He mentioned that all the time, never forgot it. I think he may have even mentioned it the last time we spoke.

He was like that. Those were the kinds of stories he’d tell you about people. He could sum up a Hall of Famer by describing the time he had breakfast with him in a hotel lobby.

To know Larry Felser was to know the heyday of print journalism. He was a Buffalonian in the way we used to mean it. He was the smartest, best mannered lunch bucket guy, but he knew he was no better than the kid he went to Canisius with, who was working at the mill. And while Larry wasn’t throwing around 100 pound bags of feed, he was one of the hardest working guys I ever met. Even after he was “retired” from The News.

“Now here’s a guy….” as Larry would say, who just loved to talk and listen. Larry is the only person I’ve ever met who I could imagine, 1940’s movie style, get on the phone, and tell an editor, “Stop the presses! Have I got a Cracker Jack story for you!” He had that gutty old school newspaper man feel about him, even though he was at least a generation removed from working in that old, old school environment.

Some quick hit Larry memories::

“Fast as wood.” It was fast as wood, or skates like wood… This phrase was written by Larry about Dave Andreychuk, I believe. But I know for a fact it was one of Jim Kelley (the hockey writer)’s all-time favorite line, and as he repeated it so often, it’s become a favorite line among those of us who loved both Jim and Larry… namely Randy Bushover, John Demerle, and me.

Larry was one of the best storytellers around. His delivery was plodding, but he made up for it with his keen and scathing observation skills, and his ability to turn a phrase. The best stories, of course, came during the commercial breaks. I don’t remember what precipitated it, but one day Larry went on the most wonderful, colorful, captivating description of how he used to sneak off to “The Palace Burlesk,” and give a very vivid diatribe about why “Rosie La Rose” was the favorite dancer of him and his friends.

I remember word for word the 1940s slang phraseology used in that discussion of Ms. La Rose, and supplemental offerings she’d provide above and beyond the other entertainers at The Palace. For Larry’s sake, I’ll keep it to myself right now, but I’ll never forget it. In fact, I use the line often. In 1945, it was almost certainly vulgar. Today, it simply makes people laugh.

Another line I heard Larry say often, one which I almost always credit him when I use it.. “My most creative moments in front of a keyboard are when I write my expense accounts.”

I’m picturing Larry’s whole face smiling as he’d say that. Larry’s whole face smiled. It filled a room with warmth.

Toward the end of his career at the News, he grew a full beard. The line I heard him use on more than one occasion… “When I started growing the beard, I was going for Hemingway. It’s come out more like Box Car Willie.” He had the beard for quite a while before The News updated his photo.

One year, he gave me a book for Christmas, and told me that if I wanted to be able to picture what football used to be like in Buffalo in the 40s, that it was just like this book. I’ve read this book about the Baltimore Colts and their fans about 10 times. I wish I asked Larry which other books I should read.

One book I decided to read was Larry’s on the AFL. I bought it and took it with me on vacation one week, and loved it. Read it cover to cover very quickly, and I still can’t put into words what happened when I got to the last page. Larry went through a list of thank yous. NFL and AFL owners (all his friends). Hall of Fame players (all his friends). Some of the greatest sports writers of the 20th century (all his friends). Some of the great sports writers and broadcasters from Buffalo (all his friends). And me.

larrypage

I was just thunderstruck, and to this day, I don’t know what to say. While he has the ear of most of the most important people in sports; that Larry even knew the name of some chump kid from a radio station really shows something about the man. That he’d memorialize our friendship on the same page that he did with Lamar Hunt and Will McDonough is still beyond comprehension to me.

But Larry is beyond comprehension to me. I’m better at an awful lot of things for just having been in his presence. Thanks, Larry.

Reformatted & Updated pages from staffannouncer.com finding a new home at buffalostories.com
Reformatted & Updated pages from staffannouncer.com finding a new home at buffalostories.com

It was 20 Years Ago Today: Two Decades in Radio Goes By in a Flash

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

It’s nearly inconceivable to me, but it was twenty years ago today. The letter that started my career at WBEN.

wbenletter1993

Update, April 20, 2018: marks the start of my 25th year in radio, and I’m so happy that it’s at WECK… what we do there feels a lot like the old full-service radio I grew up with… good music, straight forward news, and happy on the radio.As a 15 year old high school sophomore, I would have been happy getting a job at Tops.

Running the board at WBEN, 1994.

But neither Tops nor Bells would hire someone under 16. My birthday wouldn’t come until the end of summer. I needed something to do for the vacation.

I’d been earning money for years already. Helping out at a used book shop. Helping a farmer down the street pick potatoes. Cleaning up cigarette butts and cutting curly fries at a nearby hot dog stand.

I liked working and I liked earning money.

But radio? Why not, I guess I thought.

I had always loved radio, and for the few years my dad’s job took us to Massachusetts, I had a friend whose dad worked in radio. We used to go to work with him when he was the Saturday morning jock on a big station in Boston.

As an 8 year old, my first real taste of living a life in radio came when I had to be ready for Mr. Bob to pick me up at 5am to head into WHDH. No problem. Loved every minute of it.

On those Saturday mornings, My friend Jarin and I would “do production” for the “station” we ran in his basement, made up of real, but cast-away decades-old radio equipment.

When my family moved back to Buffalo, and Jarin’s moved to Maryland, he gave me some of the castaway equipment, and I built a “radio station” of my own in my bedroom.

We’d each “do shows” on cassette and mail them back and forth to one another.

I was 7 or 8 years into that “radio career” when, during my “job search,” I was struck with an idea.

WBEN Control Room, 2004.

I have no idea from whence the thought of an internship came, but I loved radio, and wanted to work in radio, and that’s what I set out to do.

I opened the phone book, and called every radio station listed, asking for the station manager’s name.

When I say every radio station, I mean every single one. Buffalo. Springville. Lockport. Niagara Falls. Batavia. I just wanted to get in. Anywhere.

With those names in hand, I knew to whom I should address the letters I was about to write on our Tandy 1000EX computer. The one with 256k of memory.

It was quite a few 29 cent stamps.

The letter I wrote had to have been a classic 10th grader essay on my love for radio, and my knowledge of radio equipment, with, of course, some big words thrown in for good measure (because that’s how I’ve rolled for years now.)

So, somewhere between 15 and 20 of these letters went out. And I waited.

And waited.

At the mail box everyday, I’m sure I looked like Ralphie looking for that Little Orphan Annie decoder ring.

If you think about that scene in a Christmas Story, when Ralphie excitedly says “My ring!!” and runs in the house, syrupy violin music comes in to set the scene.

In my mind, that same hokey musical accompaniment plays when I opened the mailbox to find that gleaming white WBEN stationery staring at me, with my own name typewritten on the front.

It was providence. The station I listened to, the station I loved, was the only station to respond. At all. The only letter I got.

Its really almost unfathomable.

Think of some bad sitcom where a kid has a dream about pitching for the Yankees.

The focus is soft and fuzzy around the edges.

The kid’s sitting on the bench when Billy Martin, wearing a blue hat (but without a Yankees emblem) points at him and hands him the ball.

But, instead of the Yankees manager saying, “You’re in, kid!” in a dream, I got the real deal.

There really couldn’t have been anything better than getting a letter from Kevin Keenan inviting me to WBEN. And there was that letter, right there in my hands.

I’ll never forget that first day. Kevin looked like a 1993 radio newsman from central casting; white shirt, tie, suspenders.

We talked about WBEN, and I can’t imagine how hilarious it was to have a 15 year old know your programming inside out, talking about how my alarm clock was set for 6:23am, so I could wake up to the Osgood File.

He loved that I had called “Ask the Mayor” only a few days before, and had talked to him and Mayor Griffin about one of the big issues of the day: The debate over whether Jay Leno or David Letterman should replace Johnny Carson.

I showed him I knew how to put up a reel of tape, and how to bulk erase a cart.

On the tour around the station, I met sports man Rick Maloney, and sat in to watch a Craig Nigrelli/Helen Tederous newscast.

I was floored when Kevin offered me the chance to intern during the summer.

What a summer of triple bus transfers from Orchard Park to North Buffalo… And my dad acting as my radio chauffeur.

Eight or nine hour days, every day, all summer. I learned from everyone I met. Busted my hump with a smile. Loved every minute of it.

When I went to help set up WBEN’s remote at the Fair, Kevin gave me a WBEN t-shirt. I had earned it, and I loved it. I don’t know that I’ve ever been more proud to receive anything.

As I headed back to school, now a well-heeled Orchard Park High School junior, I was offered a weekend board operator job. Best of Limbaugh on Sundays.

Screw Tops. I was pulling in my $4.25 an hour working in radio. My heart is racing right now, thinking about the pride and satisfaction I felt.

I was living the Doogie Howser dream. And it’s continued from there.

That day in Kevin Keenan’s office 20 years ago today was my last job interview.

I’ve been tremendously blessed to have had so many mentors who’ve looked out for me, taught me their secrets, looked out for me, and allowed me to coattail along on their rides.

I feel a lot like a kid who went to bed waiting for one of those radio stations to respond to my letter, and woke up News Director at the radio station I really hoped would answer.

Everything I know about broadcasting, about radio, about TV, about journalism: I was taught either by direct instruction or by example from the tremendous people I’ve worked with at WBEN, Channel 4, and the Empire Sports Network.

Steve and Howard Simon, Empire Sports Network’s “Simoncast,” 2003.

I’d love to write about a few of the people, but it just wouldn;t be fair, because the list really has hundreds of names on it. I’m not sure how or why I’ve been so blessed, so lucky, to have so many amazing, talented people take an interest in my life and my career.

There’s not a single task I do every day that doesn’t carry along with it the embedded lessons of those people who’ve taken me in as an apprentice and son.

I’m like an orphan that was raised by the community. So much of any success I’ve had is because so many people own a piece of my success, but it couldn’t have happened without each on of them.

Twenty years of incredible luck and love. I’m not sure it’s fair that one person should be so blessed… But for two full decades now, I’ve been indescribably thankful, and mindful to never waste even a little bit of it.

Update, April 20, 2018: Today marks the start of my 25th year in radio, and I’m so happy that it’s at WECK… what we do here feels a lot like the old full-service radio I grew up with– good music, straight forward news, and happy on the radio. I wrote this five years ago about how lucky I’ve been to be able to live a dream… and it’s all still true.

Solitary Man: You don’t always win, even when you don’t take the risk of losing

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

For sure, in life, the cards don’t always dance at the end. So is solitaire really so hard and frustrating that we need to play with the “winning deal” option?

I was terribly, actually mad when I realized that the setting on the solitaire game on my iPad was changed (probably during a software update) to “winning deal” instead of “random deal.”

solitaire

Solitaire can be a boring and mind numbing game, but I like to play as if there is something real at stake. Nothing specific, but something important. Even if my score is down to zero, I keep going until there’s absolutely no way for me to solve the puzzle. Move cards from the top piles back down to the stacks to be able to move over that 4 with three cards underneath it. Go through the pile of flip cards an extra time.

Of course, even with all the effort, about half the time, I lose.

But losing is a part of the game. Its not that I don’t always want a win any less, its just that sometimes, a win isn’t in the cards. You do everything you can, and you lose a lot. As often as you win.

For me, a hard fought loss is always an inspiration to hit shuffle immediately and keep on playing until those cards dance across the screen. When you’ve lost two or three or seven games in a row, and you really should be going to bed, or getting back to work… Man, those dancing cards are great.

It’s a completely different mentality when your dealt a hand you know you can win. It’s boring. The thrill of “I’m going to try everything, because I don’t know what’s under that 4” is replaced with, “c’mon, idiot. Why can’t I get this.”

In the end, the temptation is to hit that help button to see where you went wrong, and to see the cards dance, even if you didn’t really earn it all yourself.

But you know what? If I’ve just done the best I can, worked on the game til I felt like I couldn’t work on it anymore, and decided I had to stop because there was no where else to go, I don’t think I want to know where I screwed up.I certainly dont want the big card locomotion party for all my hard work.

I know all the rules of solitaire inside and out. Been playing it for years. Even with actual real cards back in the old days, sometimes with cards missing… Talk about NEVER WINNING!

And whether you’re being dealt a winning hand or a random hand, sometimes you miss putting the red 5 on the black 6. You perfectly damn well know that’s the right play, and you missed it. Sometimes you can go back and fix it, sometimes you can’t. Sometimes you get lucky, and despite a mistake you can make the cards cha-cha across the screen. Sometimes a mistake costs you, and all you can do is start over and try again.

I accept that sometimes I’m going to lose, and I often enjoy a hard fought loss. I don’t know that I’d enjoy solitaire so much with the burden and expectation of winning on my shoulders every time.

Don’t hit the “always win” button. Life’s experiences are greater when you take a chance on losing.

Don’t Defriend Lightly: Think Twice Unless You Plan on Never Talking to That Person Again

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

“I’m cleaning out my friends list. If you’re reading this, congratulations, you made the cut!”I’ve cringed every one of the hundreds of times I’ve seen this or similar messages on Facebook.

Why?

Walter Cronkite once bawled out Stuttering John for using the word “friggin'” when asking him a question in one of those set-up interviews he used to do for the Howard Stern Show.

“Frigging, now what does that mean,” bellowed Uncle Walter condescendingly.

“It-it-it-it-AAAAUUGHit gives, ya know, augh, emphasis,” said John.

“But what does it mean?,” drilled Cronkite. “A word should have meaning, shouldn’t it?”

That’s the long way of saying “Defriending” someone means something. You’ve said something there, whether you like it or not. You know that. You’ve been defriended, or “unfriended” as Facebook puts it. If you weren’t hurt, you were at least indignant. “Well, I never liked that sonava– anyway,” you might say. Even if that’s true, you don’t want someone putting up that “Add as Friend” hand in your face without provocation, or at least not knowing why.

In olden times, maybe people dropped off your Christmas card list when you’d lost contact or interest. I’d say that’s akin to hiding someone’s feed on Facebook.

Defriending someone, however, is like ripping their address out of the little book you keep in drawer by your phone, and, when they send you a Christmas card, you scrawl an Elvis style “Return to Sender” across the the pretty red envelope.

unfriendWe wouldn’t have ever thought to do that in olden times, but we’re generally less considerate these days.

People make all sorts of excuses for why they defriend people they know, but they are just that– excuses. Just like most things in life, if you need an excuse… Deep down, you know it’s not wholly right.

To me, finding I’ve been defriended almost always comes with some bit of sadness. I don’t do a lot of “stalking” on Facebook, so I usually find out when I try to send someone a note. Usually a congratulatory note, or a “hey, thought of you–” note, or maybe I found an old photo or piece of audio I know they’d like.

So it’s not just “you defriended me,” but “here I am looking to rekindle an old friendship, which you found worthless.”

I had worked on a few assignments with one young lady a few years ago. Didn’t really know her well, but we hung out with each other and helped each other quite a bit on a project. We got along well, and were Facebook friends. I recently saw some of her work in the national spotlight, and was going to write her a note, but— yep.

In this case, I was more perplexed because she doesn’t get it. Nor do the braggart defrienders. To me, that sort of relationship is what social media is about. Contact with people I will likely never go to lunch with, never see, never call.

Life is about relationships. So much happens when you are willing to explore those relationships, or at least not cut them off. Today’s superficial Facebook friend could be tomorrow’s next job referral. Or he could be the guy who says, “oh yeah, I knew him.. Jerk defriended me on Facebook.”

Selfishly, if not for the greater good, is it really worth pissing someone off or hurting their feelings for no reason other than you’re clearing deadwood? Your Facebook account isn’t a forest. Deadwood doesn’t increase the risk of fire.

Have I thought about this too much? Probably. Have I defriended people? You can count the number on one hand, in 6 years. A few were people who came to my page to agitate. Only one I knew personally.

I always say, “if I offend… Defriend.” But in this self-centered, consequences be damned culture we live in, I hope you think about it for a moment before you do. And I hope you don’t try to be all friendly with me in the grocery store, and act like you didn’t open my photo and click defriend.

Reformatted & Updated pages from staffannouncer.com finding a new home at buffalostories.com
Reformatted & Updated pages from staffannouncer.com finding a new home at buffalostories.com

I Really Love Winter: Until I freaking SNAP!

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

Originally appeared on WBEN.com, February 18, 2013

I’m a Buffalo guy, born and raised. All of my great grandparents called Buffalo home. My Buffaloness runs deep, which is probably in part why I was having a familiar conversation just last week…”Man, this winter’s been pretty easy!”

Not easy like last winter when we didn’t really have winter, but an easy real winter. With plenty of real snow and real cold. And there I was on Valentines Day, like, “Meh! No problem!”

But the temperatures last week were in the high 20s and mid 30s, and there was still snow on the ground. Conditions that are truly winter, but– the best case scenario winter. You can’t get much warmer or get much less snow and still feel wintry.

And though it was certainly subconscious in my case, I’m certain now that there was some element of, “Well, the worst has to be over now!”
furry hat

Of course, it wasn’t. My pleasant winter of 2012-13 came to an end at 8:36am on Sunday. I saw a little snow on the car out the window, but I wasn’t concerned. Weeks of non-stop snow can be annoying, but generally, snow doesn’t bother me. Certainly hasn’t this year. The end of the cheery face about this winter came as I cracked open the opened the front door and was sucker punched with a windy 16 degrees.

I didn’t expect this rage against winter to happen, but it happens every winter. You’d think after 35 Buffalo winters, I’d be standing square, ready for that haymaker right from Ol’man Winter. It’s true every time. I can stand in for 7 or 8 rounds, but winter just waits for that moment my guard slips. KO. Glass jaw shattered.

Every year, I’m like the President of the Chamber of Commerce until that day arrives. I’m our winter’s biggest backer from the first snow of November through sometime into the New Year.

I’d rather have warm, but, “Hey, this is Buffalo.” I snow blow my whole block. I wear warm-but-silly hats. I poke fun at ex-pats and out-of-towners on Facebook gripping for when 2 inches of snow shuts down their non-WNY communities.

But this time, since I got through January and half of February, maybe I was being a little cocky. I’m not sure. But all I know is right now, I can’t write the words I have for winter on a family friendly website.

And yes, I know, I know. Spring is technically one month from today. “Just around the corner.” Well, what’s here right now is my desire to leave winter behind. I want spring Veruca Salt style. NOW!

I’m done. Get me outta here. I can’t take it. I’m a cold, broken man. At least until April or so.

I’ll probably take it in Buffalo stride when that inevitable Bisons home game gets snowed out. By May, you’ll probably hear me reflect on Buffalo’s great four full seasons of weather. Come November, you’ll probably even see a smile on my face as I yank the pull start on the snow blower for the first time.

Until then, however, shut up. I’m done with “our beautiful winters.” And please be kind, because if your break hasn’t happened yet, it’s probably right around the corner.

Reformatted & Updated pages from staffannouncer.com finding a new home at buffalostories.com
Reformatted & Updated pages from staffannouncer.com finding a new home at buffalostories.com

Kidney stones, why I TMI, and maybe why you should

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

I freely and openly admit it. I often share terrible and ugly and embarrassing things on social media that at the heart of it, even I would rather keep to myself.

The latest example: Kidney stones. After laying in bed writhing and screaming for about two hours, I started to think about what good could come of it. That’s usually how it happens, these TMI moments. Now I can scream and not sleep and annoy my wife (who was, as always, an absolute sweetheart), and just be miserable, or I can try to A.) in some small way cheer myself up by being stupid about this awful predicament, and B.) more importantly, maybe help someone by sharing my experience.

I’m not a whore for attention. Believe me. You should see some of the crap I don’t put on Facebook. But, if something I’d really rather keep private might help someone, I have to share it. We all have suffering in life. It’ up to you what you are going to do with it.

kidneystone

Putting up a photo of a kidney stone is gross. People I don’t know, some of whom I don’t want to know, are now privy to my most personal business. But I gotta tell ya, every time I talk about something that doesn’t come up in polite conversation, I wind up talking someone through something similar. Or pointing out a red flag to someone. Or make something gross and impolite a little less so, so that people address problems in their lives that are easy to avoid because no one wants to talk about them.

So I talk about kidney stones. And poop. And colonoscopies. And you should see the private messages I get. You can’t talk about Celiac Disease or Gastritis without talking about bum problems. Apparently, given the crap I write (get it?), people are willing to talk to me about ways to makes themselves healthier. And if my shitty health (again, hilarious) and my experiences in trying to be healthier can help someone from making mistakes I made, isn’t that worth offending the sensibilities of some Victorian wannabe.

You should be talking about your pains and poop and craziness, too. It could literally kill you.

Physical pains and problems got much easier to talk about when I took pen to paper and laid out feelings about death and relationships here. It’s something else I’ve found to be helpful to me and to others. I don’t know how I could have gotten through some of life’s biggest traumas without writing about them, sharing them, having others learn from my pain, and drawing an amazing amount of strength from that.

Maybe about 10 years ago, when my dad was in the ICU at the VA Hospital, I was sitting in the waiting room as they were doing something that necessitated me being out of the room. As you may remember, in the days before smartphones, people would read magazines in waiting rooms. Remember?

Well, this time, I read a long story by Mike Wallace about his long struggle with depression. As someone who has struggled in a small way with depression for as long as I can remember, this was the first time I’d ever read about someone struggling with it. And nearly losing to it. And coming back again, only to be beaten down again. Mike Wallace, the peppy guy I’d been watching on TV every Sunday for my entire life, felt the same way I felt sometimes.

What a freaking revelation. I read that at a time when I really needed it. I haven’t thought much about what I’m about to say, but I think it really changed my life. For the better. I don’t know what would have been had I not read that.

I’m thankful that Mike Wallace wrote about the most painful chapter in his life to make my burden a little lighter to carry.

Everything that sucks in life sucks a little less when you’re experiencing it with someone else. I draw strength from those who’ve been there and encourage me, and I draw even more strength from those who look to me later for encouragement.

And, just like finding a dead body on the streets of New Orleans after Hurricane Katrina or having my union locked out of my job at Channel 4, there are some life experiences that you’d just rather not have… but when you have them, you’d better learn from them. And if you learn and don’t share, what they hell is wrong with you?

TMI? Sure. But share something that matters to you, no matter how personal, and you’ll reap the rewards, I promise.

Reformatted & Updated pages from staffannouncer.com finding a new home at buffalostories.com
Reformatted & Updated pages from staffannouncer.com finding a new home at buffalostories.com