“Ladylike” solutions to unmentionable necessities at Loblaws, 1965

By Steve Cichon

Today’s marketing of tissues and toilet paper focuses mostly on the comfort and effectiveness of the products in question.

Fifty years ago this week, in September, 1965, the only marketing message the ladies of Western New York were getting about Loblaw’s bathroom and facial tissue is that it’s not quite as embarrassing as the other brands.

“Lady like” tissue — the Loblaw’s store brand — was on sale in both white and in colors, from the days when we were all a little less ladylike in our concern over what toilet paper dyes might be doing to our environment and water supply.

In 1966, the Buffalo City Directory lists four Star Markets in Buffalo, including the building that houses Dash’s on Hertel Avenue today.  There were 10 Loblaw’s locations, among them the current Panera Bread location on Elmwood Avenue, and the Valu Home Centers location on Kenmore Avenue near Englewood.

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Steve Cichon

Steve Cichon is a proud Buffalonian helping the world experience the city he loves. writing about the people, places, and ideas that make Buffalo unique and special. The storyteller and historian has written six books, worn bow ties since the 80s, and is the News Director at WECK Radio. A 25 year Buffalo media veteran, Steve's contributed more than 1400 Buffalo History stories to The Buffalo News, worked at WIVB-TV, Empire Sports Network, and spent ten years as a newsman and News Director at WBEN Radio. He's also put his communication skills to work as an adjunct professor, a producer of PBS documentaries, and even run for Erie County Clerk. Steve's Buffalo roots run deep: all eight of his great-grandparents called Buffalo home, with his first ancestors arriving here in 1827.