Why Talking Proud was more than just a (cheesy) jingle…

By Steve Cichon

“Talking Proud” was Buffalo’s anthem at a time when many of us didn’t feel so great about Buffalo.

When the song and campaign were released 1980, Bethlehem Steel, where more than 20-thousand men once worked, was winding down and the furnaces would soon go cold.

There was a billboard behind City Hall asking the last person leaving Buffalo to turn out the light.

MORE: Buffalo in the 80’s: Talking Proud 

Our region had spent a lot of time in National headlines as the epicenter of environmental disaster at Love Canal and the home of snowy death with Blizzard of ’77.

We needed something to hang our hats on.

It was easy to feel down about Buffalo, and over the last 40 years, most of us have said, “We’re Talking Proud!” ironically…  but having something, anything to rally around made a difference and gave us Buffalonians a sense of identity—

Even if we giggled a little as Terry Licata did he leaned back arm-swinging march through the streets of Buffalo.

This is a later follow up to the original Talking Proud television spot. These continued to air through the 1980s. The video is courtesy of  retrontario.com, whose webmaster Ed Conroy has posted hundreds of great Buffalo (and, as you might guess, Southern Ontario) television clips from the 70s, 80s, and 90s.

More from the Retrontario YouTube Channel: youtube.com/user/Retrontario

The Jolly Little Baker on the label of Kaufman’s Rye Bread

By Steve Cichon

This week we’ve been looking back at some of Buffalo’s favorite and best remembered commercial jingles.

So, do you remember where you’ll find the Jolly Little Baker?

That animated little baker spent time on Buffalo televisions from the 50s through the 70s.

As much as the unique, dense rye bread that still sparks life in the palates of Western New Yorkers, our yearning for Kaufman’s rye bread is tied to the fact that the taste is forever linked to that 18-second jingle, permanently implanted in the subconscious of generations of Buffalonians, which many of us could still sing on demand.

MORE: Torn-Down Tuesday: The Kaufman’s Rye Bread sign

Known of course for singing the “Jolly Little Baker” jingle, the pen-and-ink bread maker, wearing a bow tie and pleated chef’s toque was emblazoned on the cellophane wrappers of Kaufman’s various varieties of Rye, pumpernickel, and kaiser rolls.


The smiling chubby little guy would also appear on the pages of the Courier-Express and Buffalo Evening News offering recipes for “sandwiches of the week.”
These sandwiches of 60 years ago, featuring liverwurst, boiled tongue, and sardines aren’t all in line with most modern palettes, but show us what people were putting on their rye bread in 1957.

Sattler’s 998: The jingle that built a department store

By Steve Cichon

This week, we’re taking a look at some of Buffalo’s iconic jingles, and there aren’t many more iconic than the one that ends with “9-9-8 Broadway!”

Sattler’s closed 36 years ago, yet we still know the address by heart. While the jingle indeed helped Buffalo remember that now iconic address, more than that, without the jingle– we might not have known Sattler’s at all.

Sattler’s from a 1954 ad.

Despite decades of heavy print advertising and growing from a single store front to an entire block across from the Broadway Market, Sattler’s couldn’t seem to bust through as much more than a neighborhood Broadway/Fillmore store.

Ad for Lanny & Ginger Grey’s studio, 1947

In 1941, Lanny and Ginger Grey– singers in New York City– wrote the first advertising jingle ever for a department store for Sattler’s. There were different versions, but they all ended in those five syllables that are permanently etched into the memories of generations of Buffalonians, “nine-nine-eight Broad-WAY!”

The radio singing commercials did something that years of print ads just could do. People from all over Buffalo, especially more elusive wealthy customers, started shopping 998, where they were buying everything from canaries to thuringer sausage to mink coats at Sattler’s.

In 1948, the Sattler’s store was completely rebuilt, complete with escalators and air conditioning. Sattler’s executives called called it “the store that jingles built.”

Those iconic jingles were filled Buffalo’s airwaves in 1950, playing 102 times a week on WBEN, WGR, WKBW, WEBR and WBNY.

Sattler’s was at the cutting edge of over-the-top, cutting edge, marketing and self-promotion.

It was tough to listen to the radio for any extended period of time without being reminded to “shop and save at Sattler’s, 998 Broadway!”

Buffalo’s Top 3 songs: August 7, 1966

By Steve Cichon

Looking back at the Top 3 songs Buffalo was listening to on the radio this week in 1966:

3. Tommy Roe – SWEET PEA
2. Bobby Hebb – SUNNY
1. Lovin’ Spoonful – SUMMER IN THE CITY

The Top 3 songs as played this week in 1966 on Buffalo’s WKBW Radio.

Boost Buffalo– yelling at Buffalonians to love our city

By Steve Cichon

If you were around in Buffalo in the 1960s, you can’t help but remember the “Boost Buffalo” jingle.

The Boost Buffalo campaign started hitting Buffalo radios, TVs, and with 10,000 bumper stickers in 1960, organized by the marketing men of Buffalo.

The decline of many of Buffalo’s major industries had already begun—but in 1960, Chamber of Commerce President Whitworth Ferguson told one luncheon that Buffalo was the ninth fastest growing city in the country, and it was important to Boost Buffalo because “with an enlarged spirit of cooperation, we can obtain for our citizens an even greater level of prosperity and well-being.”

1965 ad.

Buffalo’s Chamber of Commerce seemed to blame the massive hemorrhaging of industry from Western New York on the bad attitude of Buffalonians.

Clifford Furnas, Henry Comstock, and Mayor Frank Sedita kicking off “Boost Buffalo,” 1960.

Henry Comstock of Comstock Advertising which created the Boost Buffalo campaign and jingle.

“Buffalo’s record on almost every score is far above the average,” said Comstock, “yet our people seem prone to find fault and seem to delight in picking on small insignificant short comings.”

At the unveiling of the campaign, UB Chancellor Dr. Clifford C. Furnas declared that “the negative attitudes about the city expressed by many are entirely unjustified,” and added that “perhaps we have been resting on our laurels.”


If you grew up in Buffalo in the 1960s, you can’t help but remember the “Boost Buffalo” jingle. But that was the idea behind the slogan, as it was explained in 1964 when the special Chamber of Commerce “Boost Buffalo” committee elected new leadership.

” ‘Boost Buffalo’ leader is named”

“ ‘Some people poke fun at the “Boost Buffalo, it’s good for you” slogan,’ a chamber official said, ‘but that only shows that it’s caught on, that everybody’s heard of it, and that it’s good.’ ”

Buffalo’s Top 3 songs: August 6, 1971

By Steve Cichon

Looking back at the Top 3 songs Buffalo was listening to on the radio this week in 1971:


3. Creedence Clearwater Revival – SWEET HITCH-HIKER
2. Tommy James – DRAGGIN’ THE LINE

The Top 3 songs as played this week in 1971 on Buffalo’s WYSL Radio.

The every day is filled with memories of those who make us who we are

By Steve Cichon

This Hertel Avenue litter triggered an instant memory flashback:

Hey Steve-o, here’s a couple bucks. Go to the store and get your ol’man a pack of smokes. Your grandmother, too. And get yourself a candy bar, ok?

Even at 6 years old, Dad didn’t have to tell me to get him Parliament 100s or Grandma Kools.

There was never a note that I remember… and never a problem so long as I went to the corner deli and got the right brand of smokes. ( I tried to buy Marlboro for an uncle once and they literally chased me out of the store. Hahahaha.)

That was Grandma Cichon with the Kools.

Grandma Coyle, like my dad, smoked Parliaments. But the only thing she’d send us to B-Kwik for regularly was rolls for dinner.

Sometimes we’d stay late at Grandma Coyle’s house, and we’d take our baths there.

Sometimes, Grandma Coyle would have a beer– in an old school pint glass just like this one– while reclining on the couch watching TV.

It fills my heart even now to think about walking into the living room on Hayden Street in our pajamas, and seeing Grandma smiling as we walked in, all freshly scrubbed.

She smiled every time we walked into a room… and if that isn’t the greatest thing ever.

I’m so glad I decided to have a beer tonight– and that it took me to this story.

Buffalo’s Top 3 songs: August 3, 1964

By Steve Cichon

Looking back at the Top 3 songs Buffalo was listening to on the radio this week in 1964:

1. Beatles – A HARD DAY’S NIGHT

The Top 3 songs as played this week in 1964 on Buffalo’s WKBW Radio.

Buffalo’s Top 3 songs: August 2, 1962

By Steve Cichon

Looking back at the Top 3 songs Buffalo was listening to on the radio this week in 1962:

3. Ray Charles – I CAN’T STOP LOVING YOU
2. Bobby Vinton – ROSES ARE RED
1. David Rose – THE STRIPPER

The Top 3 songs as played this week in 1962 on Buffalo’s WKBW Radio.

The favorite beers of Buffalo’s dads through the years

By Steve Cichon

We’re looking back at the beers your dad drank today.

The 1950s started with five local breweries in Buffalo, but by the time the decade ended, three of them–Buffalo’s Manru, Phoenix, and Beck breweries– had all closed.

Through the 50s, Carling’s Red Cap, Black Label, and Old Vienna beers from Canada were popular, and Goebel and Ballantine were two out-of-town cheap beers that sold well in WNY.

MORE: Buffalo in the 50s: The cheap beers Buffalo dads were drinking 65 years ago this week

In the 1960s, Iroquois and Simon Pure were still being made in Buffalo, and Rochester’s Genesee and Dunkirk’s Koch’s were other popular semi-local choices. Schmidt’s of Philadelphia was popular el-cheapo beer.

MORE: Buffalo in the 60s: Which beers were Buffalonians drinking 50 years ago?

As the 1970s rolled around, more Canadian beer prices came closer in line with US prices, and Labatt Blue beer and Labatt 50 Ale became more readily available and selling better, especially with the closure of Buffalo’s last two breweries.

MORE: Buffalo in the 70s: Labatt starts move as Buffalo’s most popular beer

Simon Pure closed in 1971 and Iroquois closed in 1972, but through the 70s,Dunkirk’s Fred Koch Brewery continued making those beers, along with their own popular Golden Anniversary Beer.

MORE: Buffalo in the 70s: Which beer did your dad drink?

Boy, I could go for a Genny now. 1980s.

By the end of the 70s, Genesee was Buffalo’s best selling beer, served in just about every shot and beer corner gin mill in the city.

By the 1990s, and ever since, Labatt Blue has been Buffalo’s best selling beer.