Sandy Beach celebrates 50 years in Buffalo Radio

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

A very famous local radio personality– whose name we won’t mention because he works at another station– is celebrating 50 years in Buffalo Radio this week.

He came to Buffalo with his famous laugh in 1968. His laugh is famous, so are his jokes and his political opinions, which again, he’s been sharing for 50 years now.

Stan Roberts,Dan Neaverth, Sandy Beach.

But if you were around when the Timeless Favorites we play on WECK were the top hits on KB Radio, you remember our guy as a big-time rock ‘n’ roll DJ.

The KB jocks: Sandy Beach, Don Berns, Jack Armstrong (standing). Casey Piotrowski, Jack Sheridan, Danny Neaverth, Bob McRae (sitting) From the KB 1 Brown album. (Buffalo Stories archives)

Before he came to Buffalo, he even interviewed the Beatles– George Harrison, anyway.

Danny Neaverth, Shane Brother Shane, and Sandy Beach in the WBEN studio. Steve Cichon photo.

So, if you happen to run into a guy whose name rhymes with Randy Peach– who does a show 300 kilohertz south of WECK– wish him a happy 50th anniversary in Buffalo.


From the archives:

Photos and sounds with Sandy at WKBW in the 60s & 70s: Buffalo’s 1520 WKBW Radio: WNY’s great contribution to 20th century pop culture

Watch Sandy in the Majic 102 studios with Don Postles in 1989: Buffalo Morning Radio around the dial in 1989


Sandy Beach with Steve Cichon, 2008. I did the news on Sandy’s show for years, and found him to be one of the most genuine and loyal co-workers and friends I’ve made in my 25 years in radio.

Sandy Beach

beach.jpg (10242 bytes)

Beach has made a career of straddling the line of the conservative tastes of Buffalo, and has never let office or city hall politics get in the way of a good show. It’s that desire for great radio, no matter the cost, that has allowed Sandy to be a Buffalo radio fixture for 35 years with only a few interruptions.

Sandy came to WKBW from Hartford in 1968. Within 6 years, according to a 1972 interview, 2002 BBP Hall of Famer Jeff Kaye said that Sandy had “worked every shift on KB except morning drive, and improved the ratings in each part.”

His quick wit and infectious laugh have been a part of Western New York ever since at KB, WNYS, Majic 102, and now afternoon drive on WBEN.

A native of Lunenberg, Massachusetts (hence his long time sign off, “Good Night Lunenberg….Wherever you are”), Sandy’s made his impact for over a third of a century in Buffalo radio as a jock, in programming, and now in as a talker, and always as a wise-guy friend just a dial twist away.

Written by Steve Cichon in 2003 went Sandy was inducted into the Buffalo Broadcasting Hall of Fame. 


 

Published by

Steve Cichon

Steve Cichon is a proud Buffalonian helping the world experience the city he loves. writing about the people, places, and ideas that make Buffalo unique and special. The storyteller and historian has written six books, worn bow ties since the 80s, and is the News Director at WECK Radio. A 25 year Buffalo media veteran, Steve's contributed more than 1400 Buffalo History stories to The Buffalo News, worked at WIVB-TV, Empire Sports Network, and spent ten years as a newsman and News Director at WBEN Radio. He's also put his communication skills to work as an adjunct professor, a producer of PBS documentaries, and even run for Erie County Clerk. Steve's Buffalo roots run deep: all eight of his great-grandparents called Buffalo home, with his first ancestors arriving here in 1827.