Shooting “Be A Man” public service announcement

By Steve Cichon

Spent the morning today as an -ahem- actor in a public service announcement calling men to action in dealing mental health issues. Its a privilege to be able to help.

I know this sentence sounds a bit silly– but no one ever needs help– until the moment they need help. That moment could come anytime for any of us, and for a lot of us- that moment might have come and gone, and for whatever reason, we didn’t reach out.

The number at Crisis Services is 834-3131. You don’t have to feel like “you’re in crisis” to call. Its a great place to call if you don’t know where to start… and the easiest way to turn on the light down at the end of the tunnel.

Published by


Steve Cichon

Steve Cichon is a proud Buffalonian helping the world experience the city he loves. writing about the people, places, and ideas that make Buffalo unique and special. The storyteller and historian has written six books, worn bow ties since the 80s, and is the News Director at WECK Radio. A 25 year Buffalo media veteran, Steve's contributed more than 1400 Buffalo History stories to The Buffalo News, worked at WIVB-TV, Empire Sports Network, and spent ten years as a newsman and News Director at WBEN Radio. He's also put his communication skills to work as an adjunct professor, a producer of PBS documentaries, and even run for Erie County Clerk. Steve's Buffalo roots run deep: all eight of his great-grandparents called Buffalo home, with his first ancestors arriving here in 1827.