Despite having been gone for almost 35 years, Buffalonians still have only one thought when they hear the address 998 Broadway.
This photo of Sattler’s location at 998 Broadway was taken the day founder John G. Sattler died in 1941. As a teenager, Sattler opened a shoe store in the living room of his mother’s home at 992 Broadway. His business would grow and add product lines, becoming a marketing juggernaut and the backbone of the Broadway-Fillmore shopping district.
The store’s odd and interesting array of bargains, big events like their Christmas parade and that first-of-its-kind “Shop and Save at Sattler’s, 998 Broadway” jingle made the store a destination for people from all over Western New York. In the 1960s, Sattler’s became an anchor tenant in a handful of Western New York’s new shopping malls.
Sattler’s went out of business in 1982, but the landmark Broadway-Fillmore store was stripped of the Sattler name a year earlier. For its final 13 months, it was known as the 998 Clearance Center. It carried castaways from the Main Place, Boulevard and Seneca Mall locations.
The 998 location was torn down in 1988.