Ground up by radio: Bill Masters & Frank Benny… and elsewhere around the dial

       By Steve Cichon
       steve@buffalostories.com
       @stevebuffalo


Excerpt from 100 Years of Buffalo Broadcasting 


Known as Mr. Warmth, Bill Masters had feet planted in two different worlds. He hosted middays on WBEN through the 60s and 70s, but “understood” what was going on elsewhere in the culture and on the radio dial—He was one of the guys at the Babcock Boys’ Club with Danny Neaverth and Joey Reynolds.

Maybe he’d say something outrageous, but it was hard to notice, blending in with the calm, homespun, aw shucks delivery that made him a great fit on WBEN.

“He was known for his acerbic wit, rebellious stands and wild, unpredictable personality,” wrote News reporter Anthony Violanti in 1989.

But Masters’ world fell apart in 1975 when he suffered a nervous breakdown. Losing his high-profile WBEN job and his family, Masters would spend the next couple decades bouncing between radio jobs and the welfare rolls.

“Radio is a terrible f—— business,” Masters told Violanti. “When you are a radio personality, every day of your life you give your pound of flesh. Sometimes, you never get it back.”

Frank Benny was Buffalo radio’s “master of the one-liners.” He could fire them off as fast as Carson.

But that’s not necessarily what people think of when they hear his name.

Frank Benny’s story was called “the most outstanding comeback in the history of Buffalo broadcasting” by News critic Gary Deeb. Nearly half a century later, that record appears to be intact.

Benny was a constant on Buffalo radio dials for 25 years. His voice and style were smooth and sonorous. He quickly became Buffalo’s definitive warm, friendly announcer upon coming to WGR Radio in 1965. By 1968, he was a regular on Ch.2 as well, first on the sports desk, and then for nearly a decade as the station’s main weather anchor at 6 and 11.

By 1970, he was one of Buffalo’s most in-demand announcers. He told The News he was generally working on about four hours of sleep. His day started as WGR Radio’s morning man, then he hosted WGR-TV’s Bowling for Dollars and Payday Playhouse 4 o’clock movie, and he did the weather forecasts on Ch.2. He was the NBA Buffalo Braves’ first PA announcer in the 1970-71 season.

In five years at WGR, he became one of Buffalo’s most popular media personalities. That was helpful in identifying him the day he robbed a bank on his way home from the radio station in June 1971.

A holdup of the Homestead Savings and Loan at the corner of Main and Chateau Terrace in Snyder netted $503 for a man wearing a stocking over his head and brandishing a (later-found-to-be toy) gun.

Minutes later, Amherst Police were arresting Benny at gunpoint in the driveway of his Williamsville home.

Frank Benny, Ch.2 sports, late 60s

The case was a local sensation. Management at WGR and at least three other stations ordered that the on-air staff not make any snide remarks or jokes at Benny’s expense.

One notable exception was Ch.7, where the 6 p.m. “Eyewitness News Reel” featured the title card “Forecast: Cloudy” for the otherwise-straight Benny story. At 11, the title was changed to “Under the Weather.”

The disc jockey, TV weather man and father of two was charged with third-degree robbery and was tried in a non-jury trial. The prosecution rested when Benny’s attorney agreed to the facts of the case — that the announcer had indeed stuck-up the bank — but that he was innocent of the charges in the “poorly planned, ludicrous robbery” because he was temporarily insane.

Four psychiatrists testified that Benny was “not in sufficient possession of his faculties at the time of the holdup.” A Buffalo General psychiatrist who had examined Benny said that the temporary mental illness was caused by extreme and prolonged stress.

First, Benny was a central figure in a protracted labor strike at WGR AM-FM-TV. Eighty members of NABET, the union representing nearly all the operations personnel and announcers at WGR, spent nine months on strike. About 10 — including Benny — crossed picket lines to continue to work. Station management provided Benny an armed guard after rocks were thrown through the windows of his home and his family was threatened.

Benny’s family was also threatened the very morning of the robbery. He’d racked up thousands of dollars of gambling debts, and the bookmakers were calling in their markers — or else.

In October 1971, the judge found Benny not guilty by reason of mental disease, and he was ordered to spend two weeks at Buffalo State Hospital.

Frank Benny in the WGR Radio studio.

Then, in December, within six months of the robbery, Benny was back on WGR Radio and TV. Having been found not guilty, and “on a wave of public sympathy,” management thought it was the right thing to do.

“A lot of people have told me that it takes guts to do this, to go back on the air,” Benny told The News during his first week back at WGR. “But to me, it’s not a courageous thing. It’s a simple case of going back to what I know.”

That’s not to say that Benny wasn’t thankful.

“It’s hard to fathom that people can be that nice,” Benny told News critic Deeb. “It’s nice to know people can be forgiven.”

All told, Benny spent 19 years at WGR, walking away from the station in 1985. For a year-and-a-half, he was the morning man at WYRK Radio, before finishing out the ’80s as a weekend staffer at WBEN.

No matter what his personal life sounded like, he always sounded like Frank Benny on the radio. After leaving WBEN Radio in 1989, Benny left for Florida, where he was on the radio for 16 years — until he died in 2005 at age 67.

Frank Benny congratulates a WGR Hi-Lo Loser-Winner.


Two completely different looking AM Radio airstaffs of the late 60s. WBEN’s Christmas carolers are Bill Masters, John Corbett, Clint Buehlman, Ken Philips, Gene Kelly, and Al Fox. Van Miller, Stan Barron, Jack Ogilvie, and John Luther.

 WYSL’s air staff was not quite as clean-cut. Standing outside the station’s 425 Franklin Street studios are Jack Evans, Roger Christian, Jack Sheridan, Michael O’Shea (Howard Lapidis), and Jim Bradley (Jerry Reo). Kneeling: Rufus Coyote (Lee Poole), Kevin O’Connell, Mike Butts, and George Hamberger.

 From the back of the WYSL XXI Boss Oldies album, with Beethoven wearing sunglasses on the cover. Second from the left, Gary Byrd, went onto a ground breaking career in New York City.

Bishop Timon grad George Hamberger and Bennett grad Kevin O’Connell both enjoyed long careers in broadcasting. Hamberger was WGR’s morning man in the 80s. O’Connell worked at Ch.4 before heading to Los Angeles for the early 80s. He spent 25 years as Ch.2’s main weather anchor.


This page is an excerpt from  100 Years of Buffalo Broadcasting by Steve Cichon

The full text of the book is now online.

The original 436-page book is available along with Steve’s other books online at The Buffalo Stories Bookstore and from fine booksellers around Western New York. 

©2020, 2021 Buffalo Stories LLC, staffannouncer.com, and Steve Cichon

More images from around Buffalo’s TV dial in the 60s

       By Steve Cichon
       steve@buffalostories.com
       @stevebuffalo


Excerpt from 100 Years of Buffalo Broadcasting 


Broadcasting live from the Erie County Fair is a tradition that dates back to the earliest days of TV in Buffalo, and Meet the Millers—starring turkey farmers Bill and Mildred Miller—were regulars at the fair all through the 50s and 60s. They’re shown here with another Ch.4 personality ready to broadcast live from Hamburg—John Corbett (left).

WKBW-TV’s broadcast license renewal was held up in the early 60s for a lack of quality local programming, but fans of campy old monster movies didn’t mind. Films like Frankenstein Meets the Wolfman were regular fare on Ch.7—and a generation later helped spark Off Beat Cinema’s quirky tribute to the genre on the station.

In 1968, WGR-TV’s new news team included George Redpath, Pat Fagan, Doris Jones, and Frank Benny.


 By the end of the 60s, WGR-TV’s anchor team had changed again—this time with Henry Marcotte (above) with news, Mike Nolan (below) with sports, and Frank Benny—who had been on the sports desk—moved over to the weather map.  Marcotte didn’t hide his conservative views– which made him the target of protesting UB students and striking NABET members who watched him cross their picket lines. Replaced by Ron Hunter, Marcotte went on to work as an editorial writer and booth announcer for NBC in New York City.


Star Trek’s Leonard Nimoy, R&B singer Ruth McFadden, actress Barbara Anderson, “You Asked for It” host Jack Smith, and telethon chairman Michael Allis in the Ch.7 studios.

Gov. Nelson Rockefeller visits with Irv Weinstein at Ch.7’s Main Street studios.


The media gathers for Jack Kemp’s 1969 announcement that he’s retiring from football and running for Congress. That’s Ch.4’s Ray Finch, Ch.4’s Paul Maze, Ch.7’s Sam Brunetta with handheld camera, Ch.4’s Virgil Booth, Larry Felser, Ch.4’s Len Johnson on audio, Ch.7’s John Winston, Ch.4’s Van Miller, Jack Kemp, and Ch.7’s Rick Azar.

Ch.4 photojournalist Bill Cantwell got mixed up in the action covering Buffalo’s civil rights protests of 1967. Cantwell was best known over his long career for his serene nature shots used during Ch.4’s weather segments.

TV news gathering and video recording technology rapidly evolved in the 60s. News editor John Kreiger (left) is writing copy from film shot by Mike Mombrea, Sr. (right) and edited by Quint Renner (center). Mombrea spent 32 years as a photojournalist at Ch.4, starting as a true pioneer—a TV news cameraman in the days when TV was just starting. It was through Mike’s viewfinder that Western New York witnessed the Attica Prison uprising, the installation of Pope John Paul II, and somewhere north of one million feet of news film capturing the day-to-day happenings of Western New York.

Recording video tape in the field for news purposes was still a decade away, but by Ch.4’s 20th anniversary in 1968, the station had three color video tape machines.  

Engineers Frank Maser, Ralph Voigt, and Edgar Steeb with VTRs.


In 1969, WBEN-TV revamped its news format, calling their newscasts “First Team News.”

A deluge of print ads showed the team in action, including news anchor Chuck Healy, reporting from the dewatered Niagara Falls alongside the WBEN-TV News mobile unit, Van Miller from Bills practice with– among others– Number 40 Ed Rutkowski looking on, and weather man Ken Philips in studio in front of his maps.


WBEN also very heavily promoted the broadcasts of Buffalo Bills Football with Van Miller, Stan Barron, and Dick Rifenburg.  In the booth at the Rockpile: Linda Arnold, Herm Brunotte, Willard Fredericks, Jim Georgeson, Bruce Wexler. Murray Wilkinson, Dick Rifenburg, Stan Barron, Van Miller, Tony Vacanti

The WBEN Bills Team: Bruce Wexler, Dr. Ed Gicewicz, Art Graff, Dick Rifenburg, Ray Sinclair, Willard Fredericks, Van Miller, Jim Georgeson, Stan Barron, Bob Werner, Linda Arnold, Herm Brunotte, and Tony Vacanti


This page is an excerpt from  100 Years of Buffalo Broadcasting by Steve Cichon

The full text of the book is now online.

The original 436-page book is available along with Steve’s other books online at The Buffalo Stories Bookstore and from fine booksellers around Western New York. 

©2020, 2021 Buffalo Stories LLC, staffannouncer.com, and Steve Cichon

Buffalo in the ’70s: Frank Benny pulls off ‘most outstanding comeback’ of Buffalo broadcast history

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

Forty-five years ago, Frank Benny’s story was called “the most outstanding comeback in the history of Buffalo broadcasting” by News critic Gary Deeb. Nearly half a century later, that record appears to be intact.

Frank Benny, 1971. (Buffalo News archives)

Benny was a constant on Buffalo radio dials for 25 years. His voice and style were smooth and sonorous. He quickly became Buffalo’s definitive warm, friendly announcer upon coming to WGR Radio in 1965. By 1968, he was a regular on Channel 2 as well, first on the sports desk, and then for nearly a decade as the station’s main weather anchor at 6 and 11.

By 1970, he was one of Buffalo’s most in-demand announcers. He told The News he was generally working on about four hours of sleep. His day started as WGR Radio’s morning man, then he hosted WGR-TV’s Bowling for Dollars and Payday Playhouse 4 o’clock movie, and he did the weather forecasts on Channel 2. He was the NBA Buffalo Braves’ first PA announcer in the 1970-71 season.

1968. (Buffalo Stories archives/Steve Cichon collection)

In five years at WGR, he became one of Buffalo’s most popular media personalities. That was helpful in identifying him the day he robbed a bank on his way home from the radio station in June 1971.

Only minutes after the holdup of the Homestead Savings and Loan at the corner of Main and Chateau Terrace in Snyder netted $503 for a man wearing a stocking over his head and brandishing a (later-found toy) gun, Amherst Police were arresting Benny at gunpoint in the driveway of his Williamsville home.

The case was a local sensation. Management at WGR and at least three other stations ordered that the on-air staff not make any snide remarks or jokes at Benny’s expense. One notable exception was Channel 7, where the 6 p.m. “Eyewitness News Reel” featured the title card “Forecast: Cloudy” for the otherwise-straight Benny story. At 11, the title was changed to “Under the Weather.”

The disc jockey, TV weather man and father of two was charged with third-degree robbery and was tried in a non-jury trial. The prosecution rested when Benny’s attorney agreed to the facts of the case — that the announcer had indeed stuck up the bank — but that the he was innocent of the charges in the “poorly planned, ludicrous robbery” because he was temporarily insane.

Four psychiatrists testified that Benny was “not in sufficient possession of his faculties at the time of the holdup.” A Buffalo General psychiatrist who had examined Benny said that the temporary mental illness was caused by extreme and prolonged stress.

First, Benny was a central figure in a protracted labor strike at WGR AM-FM-TV. Eighty members of NABET, the union representing nearly all the operations personnel and announcers at WGR, spent nine months on strike. About 10 — including Benny — crossed picket lines to continue to work. Station management provided Benny an armed guard after rocks were thrown through the windows of his home and his family was threatened.

Benny’s family was also threatened the very morning of the robbery. He’d racked up thousands of dollars of gambling debts, and the bookmakers were calling in their markers — or else.

In October 1971, the judge found Benny not guilty by reason of mental disease, and he was ordered to spend two weeks at Buffalo State Hospital.

Then, in December, within six months of the robbery, Benny was back on WGR Radio and TV. Having been found not guilty, and “on a wave of public sympathy,” management thought it was the right thing to do.

“A lot of people have told me that it takes guts to do this, to go back on the air,” Benny told The News during his first week back at WGR. “But to me, it’s not a courageous thing. It’s a simple case of going back to what I know.”

That’s not to say that Benny wasn’t thankful.

“It’s hard to fathom that people can be that nice,” Benny told News critic Deeb. “It’s nice to know people can be forgiven.”

All told, Benny spent 19 years at WGR, walking away from the station in 1985. For a year and a half, he was the morning man at WYRK Radio, before finishing out the ’80s as a weekend staffer at WBEN.

Frank Benny at WGR in 1983 (Buffalo News archives)

No matter what his personal life sounded like, he always sounded like Frank Benny on the radio. After leaving WBEN Radio in 1989, Benny left for Florida, where he was on the radio for 16 years — until he died in 2005 at age 67.