“A lot of friendliness and little schmaltz seem to work just fine for ‘Dialing for Dollars’,” wrote News Critic Gary Deeb in 1971, by which time, the show had already been a midmorning mainstay on Channel 7 for seven years.
Nolan Johannes came to WKBW-TV in May 1964 — and by the end of the year, was the permanent host of the brand new “Dialing for Dollars.” His first co-host was Liz Dribben, who left Channel 7 to eventually join CBS in New York as a writer for such luminaries as Walter Cronkite and Mike Wallace.
The half-hour show grew to 90 minutes, and in 1969, weatherman and “Rocketship 7” host Dave Thomas joined Johannes as co-host.
Aside from phone calls trying to give away money, the show was filled with interviews of the everyday women in the audience, twice-weekly exercise tips from UB’s Dr. Len Serfustini, syndicated features from “The Galloping Gourmet” Graham Kerr and “Fashions in Sewing” with Lucille Rivers.
And even nearly 40 years after the show went off the air, most Buffalonians of a certain age will be able to recall without hesitation the names of the guys in the “Dialing for Dollars” band — Jimmy and Johnny.
In 1978, Thomas left Channel 7 for Philadelphia, and “Dialing for Dollars” was reformatted to become “AM Buffalo.” Johannes left Channel 7 in 1983 to become a news anchor in Scranton, Pa. Johannes died in 2015 at the age of 81.
In September, 2016, Thomas returned to his hometown for Johannes’ posthumous induction in to the Buffalo Broadcasting Hall of Fame. Thomas was inducted in 2001.