Buffalo in the ’20s: Buffalo’s pro-booze, anti-swimsuit Mayor Schwab

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

“While Buffalo girls are in the front rank so far as feminine pulchritude is concerned; I do not believe their charms should be exploited,” Mayor Frank X. Schwab told reporters in 1927. It was front page news when Schwab — who was also owner of the Buffalo Brewing Company — told the Miss America pageant that no girl from Buffalo would be appearing with his endorsement.

Mayor Frank X. Schwab (Buffalo Stories archives)
Mayor Frank X. Schwab (Buffalo Stories archives)

“Both as mayor of the City of Buffalo and as the father of seven children, I have never been impressed favorably with bathing and beauty contests. To my mind they set up a false standard in the minds of young people, and the resultant evils and disadvantages more than offset any ephemeral fame which these contests bring to the various cities.

Buffalo Evening News, July 13, 1927
Buffalo Evening News, July 13, 1927

“For this reason I decline to comply with your request that as chief executive of the city I give to the young lady selected through your contest as Miss Buffalo a letter of introduction to the mayor of Atlantic City.

“It is simply my decision, as mayor of the city and as a father, that I think Buffalo will be better off and certainly none the worse, if it has no young lady compete in this so-called national beauty contest.”

Mayor Schwab and his family. (Buffalo Stories archives)

Among the many letters Mayor Schwab received in response to his refusal there was only one deriding his decision. Ministers and mothers wrote letters of thanks, while the local contest promoter wrote asking him to reconsider.

Mayor Schwab stood firm, saying the contest doesn’t serve to elevate girls from Buffalo or anywhere else in the country. Apparently, many agreed with Schwab.

While the Atlantic City bathing suit contest started its annual skin show in 1920, the year of Schwab’s protest — 1927 — was the pageant’s last year until 1932. At first, it was claims of “promoting loose morals” which scuttled the show, followed by the Depression. By the end of the ’30s, a talent competition was added and girls under the age of 18 were no longer allowed to enter.

In commending Schwab, Rev. W. Earl Ledden, pastor of the Richmond Avenue M. E. Church, likened the affair to a cattle call.

“Your letter to the Atlantic City authorities reveals moral dignity and insight, and I take pleasure in expressing to you my hearty approval. The bathing beauty affair is simply a publicity stunt for Atlantic City, a clever method of stretching the hotel season a week. And the method places our young womanhood on a plane too close to that of the Chicago stockyards to merit moral and official sanction.”

It was one of the few times where Schwab received public support from Buffalo’s Protestant leaders. Not only was Schwab Catholic, he was also under federal indictment. As the owner of a brewery, he stood accused of possessing (and brewing) beer with an alcohol content higher than 3 percent in violation of Prohibition laws.

After two terms as mayor, Schwab was defeated in his re-election bid by Charles Roesch, a Broadway Market meat cutter and the original “Charlie the Butcher.”

Torn-Down Tuesday: Pro-booze women march on Niagara Square, 1932

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

The photo shows only a small portion of the parade of 20,000 women who marched in front of an estimated 100,000 people lining the streets of Buffalo, nearly all boisterously in favor of the repeal of the 18th Amendment and the end of Prohibition.

Buffalo News archives

Most seemed to agree, it was written in the Courier-Express, that some government control over liquor by taxation was a better idea than “the unending stream of bootleg liquor and beer that flows tax-free through this city.”

In characterizing the crowd, Courier reporter C.V. Curry noted there were no machine guns, bootleggers, gangsters, racketeers or “red-faced saloonkeepers of the days long ago.” Instead, he wrote, those marching to return to the legal stream of booze included socially prominent matrons, “veterans of the battlefields of France,” and “at least six elderly, dignified veterans of the Civil War.”

As far as this photo, it might seem familiar but difficult to place. Several landmarks shown still stand, while several others are gone.

The Rand Building looms in the background in full view — the neighboring Tishman building, which now partially blocks the view from this vantage point, was not built until 1959.

The building in the left foreground is the familiar Statler Hotel. To the right is the Walter Mahoney State Office Building. Both look pretty similar today.

The torn-down part of this Torn-down Tuesday entry are the buildings along Franklin Street that have since given way to the Convention Center. The sign that can barely be made out on the building is for the Mohican Grocery store at 157 Franklin.

Buffalo in the ’30s: The old booze-hidden-in-the-apron trick

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

Buffalo News archives

From Jan. 16, 1920, to Dec. 5, 1933, Prohibition was the law of the land … and Buffalo was a center for the import of illegal booze.

In Buffalo and around the country, organized crime grew from Americans’ insatiable thirst for liquor. Spirits were smuggled by the boatload into Western New York from Canada.

While some folks turned to making moonshine or bathtub gin at home, others did their best to figure out a way to bring a nip home from Fort Erie undetected.

Often that worked – but it didn’t work for the man who was arrested wearing this apron of booze under his clothing when he crossed into the U.S. over the Peace Bridge in 1930.

Buffalo in the 20’s: Booze Bust in The Valley

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

dryraidelkst

BUFFALO BOOZE BUST… Wouldn’t it have been great if Irv Weinstein would have been around to write Prohibition stories? The papers were filled with them almost every day.

I like this one in particular– because it took place in a bar my ol’man would buy 55 years later.

The text is a bit hard to read:

The Buffalo Sunday Express Sunday December 27, 1925

Cleverly concealed caches of liquor were found hidden under the floor of the barroom in the saloon at no. 807 Elk street, owned by John Doty. A large copper tank, to which were attached two spigots and a siphon, was hiding places for two dozen quarts of rare old whisky.Under the floor and on the stairway were 100 quarts of alleged liquor. Doty will be arraigned on Monday.

In the late 1930s, the path of Elk Street changed as South Park Avenue was created out of several South Buffalo and First Ward streets. What was number 807 Elk –at the corner of Smith Street– in 1925, is now 207 Elk (sadly, a vacant lot.)