Visniak was the unofficial soft drink of VFW Posts, corner gin mills, and East Side homes where the Visniak van would make weekly drop-offs of cases filled with a rainbow of pop flavors.
Hattie Pijanowski, along with her husband, Edward, started the Visniak-Saturn Beverage Corp. on Detroit Street on Buffalo’s East Side in 1931. In 1939, the plant moved to Reiman Street in Sloan.
Edward Pijanowski became active in Sloan politics and ran for mayor of the village in 1951.
The company, which employed ten in 1968, brought colorful and tasty pop to generations of Buffalonians two different ways– in 7.5-ounce glass bottles and from barroom “pop guns” all over the city.
Chances are pretty good– if you ever ordered a Coke in an East Side tavern sometime between the ’50s and the ’90s, you were likely drinking a “VEESH-nyak” (from the Polish for “cherry”) and didn’t even realize it.
Hattie Pijanowski died in July, 1985, at age 82. Her son, Ray, was 70 when he closed up the business in 2004, “because nobody returned the bottles,” and a new bottle cost more than what that bottle filled with pop would sell for.
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