Ulbrich’s– Buffalo’s futuristic bookseller

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

So it looks like Ulbrich’s invented amazon.com?

Buffalo Stories archives

The Otto Ulbrich Co. was Buffalo’s bookstore, on Main Street downtown for 117 years before bankruptcy struck in 1989. At the peak of business, there were 13 Ulbrich’s locations.

There were ten stores in 1978 when this ad appeared in Buffalo Spree magazine.

I have a obsession/addiction/fetish with pens of every kind– and it all started with wide-eyed wonder wandering that amazing aisle at Ulbrich’s before I even knew how to write. As a five or six year old, I specifically remember wanting to spend some of my birthday money on fancy pens at Ulbrich’s.