The Glory Days of Downtown Shopping: Part 2, Wednesday Shopping Day

By Steve Cichon

Wednesdays were a special day downtown through the 1950s and 1960s…

Because of a long running commercial which started running in 1969, you might have one idea from the world of marketing about Wednesdays.

But through the 1950s, Buffalo’s downtown merchants were encouraging the ladies of the house to get on the bus and head downtown to shop on Wednesdays– because Wednesday was marketed as Downtown extra value day.

Women who donned a hat and grabbed the charge-a-plate and a few bus tokens were treated to sales and special bargains were to be had at stores such as Tanke’s, Kleinhans, JN Adam’s, Hens & Kelly, Oppenheim Collins, Victor’s, Hengerer’s, Neisner’s, Flint & Kent, Kobacker’s, LL Berger’s, AM&A’s, Grant’s and plenty of others, all advertised in special sections that were included in the Buffalo Evening News and the Courier-Express.

Long after the marketing had stopped, there were still plenty of Buffalo ladies who made Wednesday their day to go downtown.

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Steve Cichon

Steve Cichon is a proud Buffalonian helping the world experience the city he loves. writing about the people, places, and ideas that make Buffalo unique and special. The storyteller and historian has written six books, worn bow ties since the 80s, and is the News Director at WECK Radio. A 25 year Buffalo media veteran, Steve's contributed more than 1400 Buffalo History stories to The Buffalo News, worked at WIVB-TV, Empire Sports Network, and spent ten years as a newsman and News Director at WBEN Radio. He's also put his communication skills to work as an adjunct professor, a producer of PBS documentaries, and even run for Erie County Clerk. Steve's Buffalo roots run deep: all eight of his great-grandparents called Buffalo home, with his first ancestors arriving here in 1827.