The Glory Days of Downtown Shopping: Part 2, Wednesday Shopping Day

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

Wednesdays were a special day downtown through the 1950s and 1960s…

Because of a long running commercial which started running in 1969, you might have one idea from the world of marketing about Wednesdays.

But through the 1950s, Buffalo’s downtown merchants were encouraging the ladies of the house to get on the bus and head downtown to shop on Wednesdays– because Wednesday was marketed as Downtown extra value day.

Women who donned a hat and grabbed the charge-a-plate and a few bus tokens were treated to sales and special bargains were to be had at stores such as Tanke’s, Kleinhans, JN Adam’s, Hens & Kelly, Oppenheim Collins, Victor’s, Hengerer’s, Neisner’s, Flint & Kent, Kobacker’s, LL Berger’s, AM&A’s, Grant’s and plenty of others, all advertised in special sections that were included in the Buffalo Evening News and the Courier-Express.

Long after the marketing had stopped, there were still plenty of Buffalo ladies who made Wednesday their day to go downtown.

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Steve Cichon

Steve Cichon writes about Buffalo’s pop culture history. His stories of Buffalo's past have appeared more than 1600 times in The Buffalo News. He's a proud Buffalonian helping the world experience the city he loves. Since the earliest days of the internet, Cichon's been creating content celebrating the people, places, and ideas that make Buffalo unique and special. The 25-year veteran of Buffalo radio and television has written five books and curates The Buffalo Stories Archives-- hundreds of thousands of books, images, and audio/visual media which tell the stories of who we are in Western New York.