Watching men land on the moon at Jenss Twin-Ton, 1969

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

When I was a general assignment reporter, I always loved the angle that when something big happens, anything that anyone is doing becomes a story. “How did you ride out the storm?” “How did you celebrate the big win?” “Where were you when the tornado hit?”

No matter what your answer is…it’s part of the larger story and worth celebrating. As a researcher and historian who combs through other writers’ and journalists’ archived works to re-tell their stories in the light of present day life, I love finding those little bits of everyday life set against the backdrop of big stories.

That’s why these ladies watching TV at a City of Tonawanda department store is my favorite image from the lunar landing. A million people are telling Neil Armstrong’s story– But we here care just as much about what was going on in the Twin-Ton Department store as he was making that giant leap.

The crew at Jenss Twin-Ton in the City of Tonawanda gathered around the TV set to watch live broadcasts from the moon fifty years ago this month.

Watching TV rarely gets you on the front page of the paper, but it seems appropriate that it did for the staff at Jenss Twin-Ton Department store 50 years ago next week.

That man would step foot on the moon is an unimaginable, superlative, epoch-defining feat in human history. But that more than half a billion would watch it happen live on their television sets made it a definitive moment in a broadcast television industry that was barely 20 years old at the time.

Gathered around the TV “to catch a few glimpses of the Apollo 11 events” were Mrs. James Tait, Margaret Robinson, Marian Feldt, Jack Dautch, Grace Hughes, Dorothy Wiegand, Rose Sugden and Rose Ann Fiala.

By the time of the 1969 moon landing, Jenss Twin-Ton’s future was already in doubt as city fathers in the Tonawandas were looking to expand already present Urban Renewal efforts to include the store at Main and Niagara.

Founded in 1877 as Zuckmaier Bros., the department store was sold in 1946 and became Twin-Ton in 1946. Jenss Twin-Ton closed in 1976 when the building was bulldozed as urban renewal caught up. Plans for the department store to rebuild on the site never materialized and the Tonawandas’ only downtown department store was gone for good.

The Twin-Ton Department store is seen on the left of this 1950s postcard. That side of the block was demolished in 1976.

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Steve Cichon

Steve Cichon writes about Buffalo’s pop culture history. His stories of Buffalo's past have appeared more than 1600 times in The Buffalo News. He's a proud Buffalonian helping the world experience the city he loves. Since the earliest days of the internet, Cichon's been creating content celebrating the people, places, and ideas that make Buffalo unique and special. The 25-year veteran of Buffalo radio and television has written five books and curates The Buffalo Stories Archives-- hundreds of thousands of books, images, and audio/visual media which tell the stories of who we are in Western New York.