For the few thousand with TV sets that could pull in the new station, the wait was excruciating.
On February 27, 1948, WBEN-TV started telecasting daily—but only a test pattern for several hours a day.
Eleven weeks later, on May 14, 1948, Buffalo entered the television era with the sign-on of Ch.4, WBEN-TV. The station was among the first 25 to sign on in the country.
“Edward H. Butler, editor and publisher of The Buffalo Evening News, stepped before a WBEN-TV camera at Memorial Auditorium on May 14, 1948—and a new era in mass communications and home entertainment began on the Niagara Frontier,” read an announcement from the station.
The station’s first-day, four-hour lineup offered a taste of what television would be like over the next couple of years in Buffalo—a little bit of everything.
After the somber address by Mayor Dowd and Mr. Butler, there was a Town Casino Variety Show, including the Town Casino chorus, acrobatic dancer Dorothy Deering, and network singing star and emcee Mary Jane Dobb.
And the show that would be the station’s most popular for the next decade was also on Ch.4 that first night —There was wrestling live from Memorial Auditorium.
“The marceled master of mayhem, Gorgeous George, will take over the spotlight when the tele-cameras shift to the auditorium’s wrestling ring at 9:30,” read Buffalo’s first TV program guide.
Just as radio had been a truly pioneering experience 25 years earlier– with no one exactly sure what to do because no one had ever done it before, the first few years of programming at Ch.4 were an exciting and sometimes weird hodge-podge of adapting things that worked on radio for television mixed with completely new ideas for the completely new medium.
South Buffalo’s Fred Keller, who first joined WBEN as an announcer in 1942, was the creative spirit behind many of the shows on Ch.4.
Remembered as a sportscaster from the day WBEN-TV signed on in 1948 through 1977, Chuck Healy was also Buffalo’s most watched TV news anchor on Ch.4 through the ’60s.
The versatile announcer was also a versatile athlete as a boxing and football star at Syracuse University.
Television’s first ever cop drama, “The Clue” was written and directed by Buffalo theater icon Fred A. Keller, and starred Evening News Radio-TV columnist Jim Trantor as Private Eye Steve Malice. It was as an actor on “The Clue” that Canadian radio announcer Lorne Greene—later famous as Ben Cartwright on Bonanza—made his first television appearance.
This page is an excerpt from 100 Years of Buffalo Broadcasting by Steve Cichon
Steve Cichon writes about Buffalo’s pop culture history. His stories of Buffalo's past have appeared more than 1600 times in The Buffalo News.
He's a proud Buffalonian helping the world experience the city he loves. Since the earliest days of the internet, Cichon's been creating content celebrating the people, places, and ideas that make Buffalo unique and special. The 25-year veteran of Buffalo radio and television has written five books and curates The Buffalo Stories Archives-- hundreds of thousands of books, images, and audio/visual media which tell the stories of who we are in Western New York.
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