Why Talking Proud was more than just a (cheesy) jingle…

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

“Talking Proud” was Buffalo’s anthem at a time when many of us didn’t feel so great about Buffalo.

When the song and campaign were released 1980, Bethlehem Steel, where more than 20-thousand men once worked, was winding down and the furnaces would soon go cold.

There was a billboard behind City Hall asking the last person leaving Buffalo to turn out the light.

MORE: Buffalo in the 80’s: Talking Proud 

Our region had spent a lot of time in National headlines as the epicenter of environmental disaster at Love Canal and the home of snowy death with Blizzard of ’77.

We needed something to hang our hats on.

It was easy to feel down about Buffalo, and over the last 40 years, most of us have said, “We’re Talking Proud!” ironically…  but having something, anything to rally around made a difference and gave us Buffalonians a sense of identity—

Even if we giggled a little as Terry Licata did he leaned back arm-swinging march through the streets of Buffalo.

This is a later follow up to the original Talking Proud television spot. These continued to air through the 1980s. The video is courtesy of  retrontario.com, whose webmaster Ed Conroy has posted hundreds of great Buffalo (and, as you might guess, Southern Ontario) television clips from the 70s, 80s, and 90s.

More from the Retrontario YouTube Channel: youtube.com/user/Retrontario

Published by

Steve Cichon

Steve Cichon is a proud Buffalonian helping the world experience the city he loves. writing about the people, places, and ideas that make Buffalo unique and special. The storyteller and historian has written six books, worn bow ties since the 80s, and is the News Director at WECK Radio. A 25 year Buffalo media veteran, Steve's contributed more than 1400 Buffalo History stories to The Buffalo News, worked at WIVB-TV, Empire Sports Network, and spent ten years as a newsman and News Director at WBEN Radio. He's also put his communication skills to work as an adjunct professor, a producer of PBS documentaries, and even run for Erie County Clerk. Steve's Buffalo roots run deep: all eight of his great-grandparents called Buffalo home, with his first ancestors arriving here in 1827.