Billy and Reggie Keaton & Sally Work, WBEN

       By Steve Cichon
       steve@buffalostories.com
       @stevebuffalo


Excerpt from 100 Years of Buffalo Broadcasting 


Billy Keaton in the WGR studios with singer Johnny Ray.

Like many of radio’s pioneers, Billy Keaton’s foray into the medium came in the pre-war days when he adapted his Vaudeville routine for WEBR, and then into the highly popular “Stuff and Nonsense” program on WGR.

His success turned a temporary Buffalo assignment permanent. After the war, Billy’s wife Reggie joined the act, and the two hosted the “Mr. and Mrs. Show” for a decade.

Reggie and Billy interview a monkey.

While the Keatons’ voices were familiar throughout the ’40s and ’50s, their faces were soon popular as well. As a long-time WGR Radio fan favorite, Billy was the natural choice to welcome the first viewers to WGR-TV in 1954. The Keatons later hosted several cable TV talk shows through the years, leaving a legacy of 55 years of entertaining Western New York.

Reggie Keaton panics as her husband Billy gets ready to lay a smooch on a cardboard cutout of starlet Linda Christian during the couple’s show in the WGR studio.

Sally Work spent the bulk of her radio career on WBEN, but was a pioneering Women’s Editor on WGR starting in 1926 first. By 1948, her show carried 15 sponsors and a waiting list out the door.


This page is an excerpt from  100 Years of Buffalo Broadcasting by Steve Cichon

The full text of the book is now online.

The original 436-page book is available along with Steve’s other books online at The Buffalo Stories Bookstore and from fine booksellers around Western New York. 

©2020, 2021 Buffalo Stories LLC, staffannouncer.com, and Steve Cichon

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Steve Cichon

Steve Cichon writes about Buffalo’s pop culture history. His stories of Buffalo's past have appeared more than 1600 times in The Buffalo News. He's a proud Buffalonian helping the world experience the city he loves. Since the earliest days of the internet, Cichon's been creating content celebrating the people, places, and ideas that make Buffalo unique and special. The 25-year veteran of Buffalo radio and television has written five books and curates The Buffalo Stories Archives-- hundreds of thousands of books, images, and audio/visual media which tell the stories of who we are in Western New York.