Buffalo in the 70s: Can you pass the Utica Club Bar Exam?

By Steve Cichon

Utica Club promised, in this ad from 40 years ago today, that if you “taste the beers and not the labels,” UC matched up to and surpassed brands such as Budweiser and Schlitz.

From July, 1975:

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Steve Cichon

Steve Cichon writes about Buffalo’s pop culture history. His stories of Buffalo's past have appeared more than 1600 times in The Buffalo News. He's a proud Buffalonian helping the world experience the city he loves. Since the earliest days of the internet, Cichon's been creating content celebrating the people, places, and ideas that make Buffalo unique and special. The 25-year veteran of Buffalo radio and television has written five books and curates The Buffalo Stories Archives-- hundreds of thousands of books, images, and audio/visual media which tell the stories of who we are in Western New York.