Finally found: “As long as you’re coming to Kmart, don’t forget the film”

By Steve Cichon
steve@buffalostories.com
@stevebuffalo

Like many other commercial jingles from the late 70s through the early 90s, this one streams through my head regularly.

But unlike just about every other one of them, I couldn’t find this one online, anywhere. In fact, there aren’t even very many mentions of it without the audio or video accompaniment.

The jingle goes, “As long as your coming to Kmart, don’t forget the film.”

I thought maybe I had mis-remembered the lyric somehow, and one day shortly after my friendly neighborhood Kmart closed its doors for the last time, I decided to dig deep and see if I could find more about the jingle I remember, but apparently no one else does… at least enough to write about it online.

Nothing on YouTube, which lead me to believe it might have been a commercial campaign that ran on the radio only. After some intense searching, I finally found the jingle on an upload of an in-house Kmart music tape from the summer of 1990.

That makes sense, because I grew up only a five-minute walk away from a Kmart store, and spent many early-adolescent days just wandering around the store, where that jingle would have certainly seeped into my consciousness.

Anyway, to help out any other poor soul in search of this jingle, I created a YouTube video and a Google-trolled blog post to hopefully connect a memory with a bit of audio from a no longer existent store, about the long-anachronistic process of film developing.

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Steve Cichon

Steve Cichon writes about Buffalo’s pop culture history. His stories of Buffalo's past have appeared more than 1600 times in The Buffalo News. He's a proud Buffalonian helping the world experience the city he loves. Since the earliest days of the internet, Cichon's been creating content celebrating the people, places, and ideas that make Buffalo unique and special. The 25-year veteran of Buffalo radio and television has written five books and curates The Buffalo Stories Archives-- hundreds of thousands of books, images, and audio/visual media which tell the stories of who we are in Western New York.