“Ladylike” solutions to unmentionable necessities at Loblaws, 1965

By Steve Cichon

Today’s marketing of tissues and toilet paper focuses mostly on the comfort and effectiveness of the products in question.

Fifty years ago this week, in September, 1965, the only marketing message the ladies of Western New York were getting about Loblaw’s bathroom and facial tissue is that it’s not quite as embarrassing as the other brands.

“Lady like” tissue — the Loblaw’s store brand — was on sale in both white and in colors, from the days when we were all a little less ladylike in our concern over what toilet paper dyes might be doing to our environment and water supply.

In 1966, the Buffalo City Directory lists four Star Markets in Buffalo, including the building that houses Dash’s on Hertel Avenue today.  There were 10 Loblaw’s locations, among them the current Panera Bread location on Elmwood Avenue, and the Valu Home Centers location on Kenmore Avenue near Englewood.

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Steve Cichon

Steve Cichon writes about Buffalo’s pop culture history. His stories of Buffalo's past have appeared more than 1600 times in The Buffalo News. He's a proud Buffalonian helping the world experience the city he loves. Since the earliest days of the internet, Cichon's been creating content celebrating the people, places, and ideas that make Buffalo unique and special. The 25-year veteran of Buffalo radio and television has written five books and curates The Buffalo Stories Archives-- hundreds of thousands of books, images, and audio/visual media which tell the stories of who we are in Western New York.