The week before the return to school in 1960, The Buffalo Evening News’ special back-to-school section featured articles on the latest in education inside and outside of the classroom, and, of course, plenty of back-to-school ads.
Clothes shopping was a much more gender-specific endeavor in 1960 — while many larger department stores and discount stores obviously offered accouterments for both sexes, there were also plenty of specialty shops that catered to only boys or girls.
Boys buying school clothes 55 years ago were far more likely to be looking for sports coats and ties than jeans and T-shirts, as reflected in these ads.
Burns Bros, Campus Corner, Cresbury’s, H. Seeberg’s and Kleinhans all offered clothes for men and boys.
AM&A’s, Kresge, CG Murphy’s and Penney’s all offered clothes for both sexes.