For the few thousand with TV sets that could pull in the new station, the wait was excruciating.
On February 27, 1948, WBEN-TV started telecasting daily—but only a test pattern for several hours a day.
Eleven weeks later, on May 14, 1948, Buffalo entered the television era with the sign-on of Ch.4, WBEN-TV. The station was among the first 25 to sign on in the country.
“Edward H. Butler, editor and publisher of The Buffalo Evening News, stepped before a WBEN-TV camera at Memorial Auditorium on May 14, 1948—and a new era in mass communications and home entertainment began on the Niagara Frontier,” read an announcement from the station.
The station’s first-day, four-hour lineup offered a taste of what television would be like over the next couple of years in Buffalo—a little bit of everything.
After the somber address by Mayor Dowd and Mr. Butler, there was a Town Casino Variety Show, including the Town Casino chorus, acrobatic dancer Dorothy Deering, and network singing star and emcee Mary Jane Dobb.
And the show that would be the station’s most popular for the next decade was also on Ch.4 that first night —There was wrestling live from Memorial Auditorium.
“The marceled master of mayhem, Gorgeous George, will take over the spotlight when the tele-cameras shift to the auditorium’s wrestling ring at 9:30,” read Buffalo’s first TV program guide.
Just as radio had been a truly pioneering experience 25 years earlier– with no one exactly sure what to do because no one had ever done it before, the first few years of programming at Ch.4 were an exciting and sometimes weird hodge-podge of adapting things that worked on radio for television mixed with completely new ideas for the completely new medium.
South Buffalo’s Fred Keller, who first joined WBEN as an announcer in 1942, was the creative spirit behind many of the shows on Ch.4.
Remembered as a sportscaster from the day WBEN-TV signed on in 1948 through 1977, Chuck Healy was also Buffalo’s most watched TV news anchor on Ch.4 through the ’60s.
The versatile announcer was also a versatile athlete as a boxing and football star at Syracuse University.
Television’s first ever cop drama, “The Clue” was written and directed by Buffalo theater icon Fred A. Keller, and starred Evening News Radio-TV columnist Jim Trantor as Private Eye Steve Malice. It was as an actor on “The Clue” that Canadian radio announcer Lorne Greene—later famous as Ben Cartwright on Bonanza—made his first television appearance.
This page is an excerpt from 100 Years of Buffalo Broadcasting by Steve Cichon
The original 436-page book is available along with Steve’s other books online at The Buffalo Stories Bookstore and from fine booksellers around Western New York.
Clare Allen was WEBR’s jack-of-all trades through the 40s, 50s, and 60s—as a newsman, emcee, quizmaster, and on-air outdoorsman– but also chief announcer, program director and promotional director. During the 31 years that WEBR was owned by the Courier-Express, Allen also became a prolific writer for the newspaper, chronicling changing face of Buffalo through the 50s and 60s.
Colin Male spent several years in the 1940s at WEBR before heading to Hollywood. He made a handful of television and film appearances as an actor, but the Bennett High grad is best remembered as the announcer who talks over the whistling on the opening credits of the Andy Griffith Show.
Gomer Lesch was WEBR’s “Doctor of Discography” and announcer on popular shows like “Queen City Cinderella,” hosted by Clare Allen and Billy Keaton.
Lesch was a Riverside High School grad who left WEBR to navigate B-29s in World War II. Until his death in 2019, he often put his media skills to work for the Baptist church.
Through the 30s and 40s, Al Zink was one of Buffalo’s most beloved radio hosts as the emcee of “The Children’s Hour” on WEBR for more than 20 years. Many of those kids grew up to listen to him as the local host for NBC’s “Happy Birthday” program. Here, “Uncle Al” gives $40 checks to Mrs. Edith Reardon and Mrs. Marie Walczak at the WEBR studios on North Street.
Zink was part of the WEBR staff under three different owners—founder H.H. Howell, The Buffalo Evening News from 1936-42, and the Buffalo Courier-Express, which bought the station from The News when federal regulations changed– barring an entity from owning multiple stations in a market. The Courier-Express sold WEBR in 1972.
Before coming to WBEN in 1936, Ed Reimers worked at WHO in Des Moines, where he often shared the same mic with sportscaster—and later President—Ronald Reagan.
Reimers was WBEN’s top announcer before joining ABC’s announcing staff in 1948. Soon he was in Hollywood, working steadily in television’s infancy.
He filled in as an announcer on NBC’s Tonight Show—a gig arraigned by fellow WBEN alum Jack Paar, and was the regular announcer on Westerns Cheyenne and Maverick. His best remembered TV acting gig was on the original Star Trek series, where he played Admiral Fitzpatrick in the “Trouble with Tribbles” episode.
But it was with hands cupped he entered American pop culture consciousness. Reimers was the television spokesman and steady voice who reminded viewers, “You’re in good hands with Allstate” from 1958-77.
One of Buffalo’s all-time sports reporters chats with one of Buffalo’s all-time athletes. WGR’s Ralph Hubbell talks with Bisons slugger Ollie Carnegie. Carnegie still holds the record for most games as a Bison and his International League all-time homerun record stood for 69 years. Both men are in Buffalo’s Sports Hall of Fame.
Charlie Bailey was one of Buffalo’s leading sports journalists for 40 years.
A long-time Courier-Express sports columnist and WEBR personality after the paper bought the radio station, Charley Bailey’s early radio career at WGR-WKBW was a varied one.
He stepped into WGR as an assistant to Roger Baker in 1933, before joining the staff of the Courier-Express as a writer and columnist in 1942. He spent time behind the sports play-by-play microphone which would be his realm through the 1960s, but he also “donned a high hat and white tie for a survey of Buffalo’s night life on “Man About Town.”
Starting in 1946, Bailey was back on the airwaves at WEBR, and he would serve that station as sports reporter, play-by-play man, and Sports Director until the 1970s. An old school reporter, Bailey was tough but always smiling, and always seemed ready to turn the perfect phrase.
“Bob Schmidt, so versatile that it is difficult for us editors,” read the caption on this photo in a pre-war publication for the Buffalo Broadcasting Corporation.
“Smiling Bob Smith” was how Masten High School grad Robert Schmidt was known through most of his years on WGR from 1936-1944.
He also spent a couple of years at WBEN before moving onto New York City to host the morning radio show on WEAF (later WNBC), and become one of the great stars of the early days of television as Howdy Doody’s sidekick, “Buffalo Bob Smith.”
This page is an excerpt from 100 Years of Buffalo Broadcasting by Steve Cichon
The original 436-page book is available along with Steve’s other books online at The Buffalo Stories Bookstore and from fine booksellers around Western New York.