Ground up by radio: Bill Masters & Frank Benny… and elsewhere around the dial

       By Steve Cichon
       steve@buffalostories.com
       @stevebuffalo


Excerpt from 100 Years of Buffalo Broadcasting 


Known as Mr. Warmth, Bill Masters had feet planted in two different worlds. He hosted middays on WBEN through the 60s and 70s, but “understood” what was going on elsewhere in the culture and on the radio dial—He was one of the guys at the Babcock Boys’ Club with Danny Neaverth and Joey Reynolds.

Maybe he’d say something outrageous, but it was hard to notice, blending in with the calm, homespun, aw shucks delivery that made him a great fit on WBEN.

“He was known for his acerbic wit, rebellious stands and wild, unpredictable personality,” wrote News reporter Anthony Violanti in 1989.

But Masters’ world fell apart in 1975 when he suffered a nervous breakdown. Losing his high-profile WBEN job and his family, Masters would spend the next couple decades bouncing between radio jobs and the welfare rolls.

“Radio is a terrible f—— business,” Masters told Violanti. “When you are a radio personality, every day of your life you give your pound of flesh. Sometimes, you never get it back.”

Frank Benny was Buffalo radio’s “master of the one-liners.” He could fire them off as fast as Carson.

But that’s not necessarily what people think of when they hear his name.

Frank Benny’s story was called “the most outstanding comeback in the history of Buffalo broadcasting” by News critic Gary Deeb. Nearly half a century later, that record appears to be intact.

Benny was a constant on Buffalo radio dials for 25 years. His voice and style were smooth and sonorous. He quickly became Buffalo’s definitive warm, friendly announcer upon coming to WGR Radio in 1965. By 1968, he was a regular on Ch.2 as well, first on the sports desk, and then for nearly a decade as the station’s main weather anchor at 6 and 11.

By 1970, he was one of Buffalo’s most in-demand announcers. He told The News he was generally working on about four hours of sleep. His day started as WGR Radio’s morning man, then he hosted WGR-TV’s Bowling for Dollars and Payday Playhouse 4 o’clock movie, and he did the weather forecasts on Ch.2. He was the NBA Buffalo Braves’ first PA announcer in the 1970-71 season.

In five years at WGR, he became one of Buffalo’s most popular media personalities. That was helpful in identifying him the day he robbed a bank on his way home from the radio station in June 1971.

A holdup of the Homestead Savings and Loan at the corner of Main and Chateau Terrace in Snyder netted $503 for a man wearing a stocking over his head and brandishing a (later-found-to-be toy) gun.

Minutes later, Amherst Police were arresting Benny at gunpoint in the driveway of his Williamsville home.

Frank Benny, Ch.2 sports, late 60s

The case was a local sensation. Management at WGR and at least three other stations ordered that the on-air staff not make any snide remarks or jokes at Benny’s expense.

One notable exception was Ch.7, where the 6 p.m. “Eyewitness News Reel” featured the title card “Forecast: Cloudy” for the otherwise-straight Benny story. At 11, the title was changed to “Under the Weather.”

The disc jockey, TV weather man and father of two was charged with third-degree robbery and was tried in a non-jury trial. The prosecution rested when Benny’s attorney agreed to the facts of the case — that the announcer had indeed stuck-up the bank — but that he was innocent of the charges in the “poorly planned, ludicrous robbery” because he was temporarily insane.

Four psychiatrists testified that Benny was “not in sufficient possession of his faculties at the time of the holdup.” A Buffalo General psychiatrist who had examined Benny said that the temporary mental illness was caused by extreme and prolonged stress.

First, Benny was a central figure in a protracted labor strike at WGR AM-FM-TV. Eighty members of NABET, the union representing nearly all the operations personnel and announcers at WGR, spent nine months on strike. About 10 — including Benny — crossed picket lines to continue to work. Station management provided Benny an armed guard after rocks were thrown through the windows of his home and his family was threatened.

Benny’s family was also threatened the very morning of the robbery. He’d racked up thousands of dollars of gambling debts, and the bookmakers were calling in their markers — or else.

In October 1971, the judge found Benny not guilty by reason of mental disease, and he was ordered to spend two weeks at Buffalo State Hospital.

Frank Benny in the WGR Radio studio.

Then, in December, within six months of the robbery, Benny was back on WGR Radio and TV. Having been found not guilty, and “on a wave of public sympathy,” management thought it was the right thing to do.

“A lot of people have told me that it takes guts to do this, to go back on the air,” Benny told The News during his first week back at WGR. “But to me, it’s not a courageous thing. It’s a simple case of going back to what I know.”

That’s not to say that Benny wasn’t thankful.

“It’s hard to fathom that people can be that nice,” Benny told News critic Deeb. “It’s nice to know people can be forgiven.”

All told, Benny spent 19 years at WGR, walking away from the station in 1985. For a year-and-a-half, he was the morning man at WYRK Radio, before finishing out the ’80s as a weekend staffer at WBEN.

No matter what his personal life sounded like, he always sounded like Frank Benny on the radio. After leaving WBEN Radio in 1989, Benny left for Florida, where he was on the radio for 16 years — until he died in 2005 at age 67.

Frank Benny congratulates a WGR Hi-Lo Loser-Winner.


Two completely different looking AM Radio airstaffs of the late 60s. WBEN’s Christmas carolers are Bill Masters, John Corbett, Clint Buehlman, Ken Philips, Gene Kelly, and Al Fox. Van Miller, Stan Barron, Jack Ogilvie, and John Luther.

 WYSL’s air staff was not quite as clean-cut. Standing outside the station’s 425 Franklin Street studios are Jack Evans, Roger Christian, Jack Sheridan, Michael O’Shea (Howard Lapidis), and Jim Bradley (Jerry Reo). Kneeling: Rufus Coyote (Lee Poole), Kevin O’Connell, Mike Butts, and George Hamberger.

 From the back of the WYSL XXI Boss Oldies album, with Beethoven wearing sunglasses on the cover. Second from the left, Gary Byrd, went onto a ground breaking career in New York City.

Bishop Timon grad George Hamberger and Bennett grad Kevin O’Connell both enjoyed long careers in broadcasting. Hamberger was WGR’s morning man in the 80s. O’Connell worked at Ch.4 before heading to Los Angeles for the early 80s. He spent 25 years as Ch.2’s main weather anchor.


This page is an excerpt from  100 Years of Buffalo Broadcasting by Steve Cichon

The full text of the book is now online.

The original 436-page book is available along with Steve’s other books online at The Buffalo Stories Bookstore and from fine booksellers around Western New York. 

©2020, 2021 Buffalo Stories LLC, staffannouncer.com, and Steve Cichon

More listeners start tuning to FM

       By Steve Cichon
       steve@buffalostories.com
       @stevebuffalo


Excerpt from 100 Years of Buffalo Broadcasting 


Gene Kelly and Bernie Sandler in the new studios of WBEN-FM in 1960. WBEN-FM was Buffalo’s first FM station starting in 1946. First broadcasting at 106.5FM, the station moved frequencies to 102.5FM in 1959.  The following year, WBEN-FM moved into expansive new studios at 2077 Elmwood Avenue, where the station would remain until 2000, through call letter changes to WMJQ-FM and then WTSS-FM.

In 1963, Buffalo boasted 11 commercial AM stations and 11 commercial FM stations.

And by the mid-1960s, those stations on the FM dial had begun the transformation that would make Frequency Modulation radio’s future and driving force.

The decade started with an appreciation of the calm of the FM dial.

One letter to the editor read, “Buy an F. M. (frequency modulation) radio. They don’t cost much more than an ordinary A.M. set. But music comes out of an F. M. radio—not that jabberwocky they call music on A.M. stations. Station WBNY-FM Buffalo, and WHLD-FM Niagara Falls, have good music all day long and some of the evening WBEN-FM has supper concerts. All these stations have music for the human race. No one will need a psychiatrist even after hours of listening to them.”

Another Courier-Express reader wrote that he “certainly would hate to see the FM band cluttered with rock ‘n’ roll.”

By the end of the decade, both would be terribly disheartened.

106.5FM was the longtime home of middle-of-the-road, easy listening music for two decades. WADV-FM signed on in 1962, and became the first Buffalo station to broadcast in stereo.  Dan Lesniak was a WKBW Salesman when he and his wife Nancy founded the station, which they owned until 1981, when it became WYRK-FM.  WADV-FM morning man Lou German.

George “The Hound” Lorenz grew tired of working for other people, and founded WBLK-FM. The legendary Buffalo disc-jockey threw the switch to put his station on the air on Dec. 11, 1964.

After years as chief announcer and then station manager at the old WBNY-AM, Carl Spavento was an FM pioneer. He spent nearly a decade expanding the offerings of WBUF-FM, which began broadcasting in 1947. Among his innovations: music and grocery descriptions broadcast for playback over the public address speakers at Tops Friendly Markets when the chain opened in 1962.

Along with other longtime radio veterans Ed Little and Danny McBride, Spavento was part of the team who put WBNY-FM 96.1 on the air in 1966. Operations manager Ed Little said the music fare will be “stimulating, with good taste and excitement, and the lively sounds will be transmitted with enough power to reach the entire Niagara megalopolis and nearby Canada.”

Spavento later moved to WYSL as news director, before joining re-joining WBUF-FM in 1981, where he was heard reading the news on the Stan Roberts Show, among other duties over a Buffalo radio career that spanned 50 years.

WHLD-FM in Niagara Falls would eventually become WZIR and WXRT, before changing call signs to WKSE-FM, broadcasting as Kiss 98.5 since 1985.

WWOL-FM signed on in 1954 at 104.1FM. WGR signed on WGR-FM at 96.9FM in 1959, and WEBR signed on WEBR-FM at 94.5FM in 1960.


This page is an excerpt from  100 Years of Buffalo Broadcasting by Steve Cichon

The full text of the book is now online.

The original 436-page book is available along with Steve’s other books online at The Buffalo Stories Bookstore and from fine booksellers around Western New York. 

©2020, 2021 Buffalo Stories LLC, staffannouncer.com, and Steve Cichon

Around Buffalo’s Radio & TV dials in the 50s

       By Steve Cichon
       steve@buffalostories.com
       @stevebuffalo


Excerpt from 100 Years of Buffalo Broadcasting 


Ch.7’s Main Street studios on a snowy night in the late 50s.

WBNY’s bright red “News from Where It Happens” cruiser, with “Flash Mike and the Mike Patrol.”

Chuck Healy goes over prizes like a case of Squirt and TV dinners on Strikes, Spares, and Misses on Ch.4.

Henry Brach (with dark glasses) broadcasting live from Sattler’s with WBNY deejay Mark Edwards.

Engineers Harold Smith and Leroy Fiedler in the WKBW master control room in the mid-1950s.

WBUF-TV weather personalities Joy Wilson and Mac McGarrity share a laugh.

The Kenneth Baumler family won a 1959 Studebaker Lark in WBNY’s “Lark Hunt” contest, sponsored by Buffalo’s six-area Studebaker dealers.

Bill Mazer called Bisons games on WKBW before moving to WGR. This team photo, with Mazer superimposed in the top right corner, was taken at Offermann Field in the early 50s. The Bisons moved to War Memorial Stadium in 1960.

 WBEN’s staff announcers in the late 50s included, standing, Jack Ogilvie, Lou Douglas, Van Miller, Ken Philips, Gene Kelly, Virgil Booth, Carl Erickson, and Bernie Sadler. Steve Geer, Harry Webb and Mike Mearian are among those seated.

 WKBW’s team of disc jockeys, about 1960.

Bob Diamond was a utility man on WKBW, at various times holding down the overnight shift, weekends, the farm report, and production work from the late-50s through the mid-60s.

As a member of the boys’ choir singing on WGR starting in 1926, Ed Tucholka’s first announcing job was on the PA at Sattler’s, 998 Broadway—talking about the bargains of the day, paging mothers of lost children and generally keeping things moving without benefit of a script.

Soon, his deep rich voice would be heard on WEBR, and in over 20 years there, he hosted the wartime “Noon Day Review” highlighting local GIs and as well as Uncle Ed’s Children’s Hour.

After stops at WWOL and WHLD, Tucholka moved to the WBEN stations in 1966 and oversaw WBEN-FM, always reflecting simple dignity and elegance he presented on the radio for nearly 70 years.

WBEN Operator/Engineer Tom Whalen gets ready to cue up albums for Clint Buehlman.

News anchor John Corbett looks over news scripts hot off the typewriter of Fran Lucca in the Ch.4 newsroom.

WBEN’s Sports team: Dick Rifenburg, Chuck Healy, Van Miller, and Ralph Hubbell. When injury ended Rifenburg’s professional football career with the Detroit Lions, the former All-American Michigan wide receiver turned to broadcasting and spent nearly 30 years at WBEN Radio and TV.

Officially, they were Memorial Auditorium and War Memorial Stadium, but to Buffalonians they were the Aud and the Rockpile, and they were the great WPA-built stone homes of Buffalo’s greatest diversions:  football, hockey, boxing, basketball, and wrestling.

The men in this photo and their compatriots across the radio and TV dials helped bring those diversions closer. Maybe more than in other cities, Buffalo’s sports guys have always been among the most popular broadcasters, as they seemed like one of us while helping to bring us closer to heroes on the court, on the field, in the ring, and on the ice through their work.

With the smooth melodious voice of a classic announcer, Ward Fenton joined WBEN as a radio news man in 1941. After serving in World War II, he returned to the station and was named chief announcer in 1947. He was also heard as the announcer on the NBC network program Mr. IQ, which originated from Shea’s Buffalo Theater for a national audience.

His fluency in French, German, and Italian made him a natural for decades’ worth of announcing classical music programs, especially on WBEN-FM.

When Ch.4 signed on, he was the station’s weekend weatherman, and by the 1960s, was regularly seen in front of the weather map in living rooms all over Western New York, with his forecasts sponsored by the Charles R. Turner Company. His segments were bookended with a memorable film clip showing trucks at the Turner’s company garages. At the beginning of the weather segment, the trucks headed out onto the street, and then after the weather forecast, the same film ran in reverse, with the trucks appearing to back into the garage.

Fenton became Ch.4’s Chief Announcer in 1967, and retired in 1975.

Harry Webb anchors a WBEN-TV newscast sponsored by Esso, and interviews Massachusetts Senator John F. Kennedy on a visit to Buffalo in 1958.


This page is an excerpt from  100 Years of Buffalo Broadcasting by Steve Cichon

The full text of the book is now online.

The original 436-page book is available along with Steve’s other books online at The Buffalo Stories Bookstore and from fine booksellers around Western New York. 

©2020, 2021 Buffalo Stories LLC, staffannouncer.com, and Steve Cichon