Finally found: “As long as you’re coming to Kmart, don’t forget the film”

By Steve Cichon

Like many other commercial jingles from the late 70s through the early 90s, this one streams through my head regularly.

But unlike just about every other one of them, I couldn’t find this one online, anywhere. In fact, there aren’t even very many mentions of it without the audio or video accompaniment.

The jingle goes, “As long as your coming to Kmart, don’t forget the film.”

I thought maybe I had mis-remembered the lyric somehow, and one day shortly after my friendly neighborhood Kmart closed its doors for the last time, I decided to dig deep and see if I could find more about the jingle I remember, but apparently no one else does… at least enough to write about it online.

Nothing on YouTube, which lead me to believe it might have been a commercial campaign that ran on the radio only. After some intense searching, I finally found the jingle on an upload of an in-house Kmart music tape from the summer of 1990.

That makes sense, because I grew up only a five-minute walk away from a Kmart store, and spent many early-adolescent days just wandering around the store, where that jingle would have certainly seeped into my consciousness.

Anyway, to help out any other poor soul in search of this jingle, I created a YouTube video and a Google-trolled blog post to hopefully connect a memory with a bit of audio from a no longer existent store, about the long-anachronistic process of film developing.

The days when Sears and Kmart first arrived in WNY

       By Steve Cichon

After a combined 140 years on the Western New York retail scene, the news looks bleak for fans of Kmart and Sears.

The Jefferson Avenue side of Buffalo’s original Sears store, at the corner of Main and Jefferson.

As Samantha Christmann reported in The News in November, the last area Sears store in the McKinley Mall and the three remaining Kmarts (in Jamestown, Wellsville and on Hertel Avenue) are all candidates for another round of store closings that come as the retailer tries to emerge from bankruptcy.

When Sears and Kmart merged in an $11 billion deal announced in 2004, two long-standing fixtures on the Western New York retailing scene came together.

Western New Yorkers have made Kmart a part of their Christmas shopping routines since the first store opened here on Walden Avenue in 1967. Within a year, there were Kmart locations in Orchard Park (now the site of Lowe’s and Tops), Niagara Falls Boulevard (now the site of the Christmas Tree Store and Old Navy), and the corner of Military and Packard roads in Niagara Falls.

A 1967 ad announcing the opening of Western New York’s first Kmart.

In 1999, there were eight Kmart locations in the Buffalo area, including one at the corner of French and Transit, on Ridge Road in Lackawanna, South Park Avenue in Hamburg, and Transit Road in Amherst.

It was just before Christmas 90 years ago that Sears & Roebuck bought the five acre site of the Carnival Court amusement park at Main and Jefferson for its first Buffalo store. That original Sears store and the attached parking ramp are now a part of the Canisius College campus.

About a dozen Sears locations have come and gone in the Buffalo area through the years. In the 1930s, Sears built in busy neighborhood shopping districts. The second Sears location in Bufffalo was at Seneca and Cazenovia in South Buffalo, followed by another at Broadway and Fillmore.

Eventually, those locations closed in favor of nearby suburban shopping plazas. The Broadway/Fillmore store moved to the Thruway Plaza in 1952, and the Seneca Street store moved to Southgate Plaza in 1960.

Sears Southgate Plaza location, 1960. Dollar Tree is now in this location.

The original Main Street location closed in 1980 as Sears eventually moved all of its stores into shopping malls.

The retailer was an original anchor in the Eastern Hills Mall, closing this month after 46 years there. The Thruway Mall Sears moved to the Walden Galleria when that mall opened in 1989.

The Galleria and Boulevard Mall locations closed in 2016. The Southgate Plaza Sears moved into the McKinley Mall when it opened in 1985. That store, which traces its roots back the corner of Seneca and Buffum streets in the 1930s, is Buffalo’s last remaining Sears. For now.

Sears, Main and Jefferson, 1936. The building is now part of the Canisius College campus.

Buffalo in the 90s: Convenient K-Mart ad compiles every sneaker brand kids hate

By Steve Cichon

If you were a kid in the 1990s, a pair of Nikes or Reeboks didn’t make you any smarter or help you perform better on standardized tests.

A pair of name-brand sneakers, however, may have helped you feel equal to (or maybe even superior to) your peers.

There was a sort of sneaker caste system in most places. Nike’s Air Jordans were at the top. Then came a host of lesser brand names, followed by store brands — ranked in order of the coolness of the store, of course.

From personal experience, I can say with unflinching certitude that the lowest sneaker caste was filled with those purchased at K-Mart. I didn’t really care that my sneakers came from K-Mart or Hills, and in fact, I actually felt some pride in that my footwear cost somewhere around $11.94, while the Reebok Pumps or Jordans were in the $70 range. Still, it only takes one or two comments to give even the most steel-willed individualist a complex.

Sneakers in a K-Mart ad, 1986. (Buffalo Stories archives)

By the mid-’90s, K-Mart had dropped the brand names Trax and Athletix — which occasionally marred my otherwise idyllic 1980s grammar school life — but Spaulding, Everlast and MacGregor still remained.

Luckily, by the time I was in high school, and by the time this ad came out, I had switched to wearing shoes more than sneakers.  Still, one can’t help but think about how many kids wearing their Skechers (which used to be cool, kids) clipped this ad to know which sneakers — and which kids — to target.

Sneakers in a K-Mart ad, 1995. (Buffalo Stories archives)