Both Super Duper and B-Kwik were offering great savings on discount pop and beer 40 years ago this week for Independence Day 1975. So what beverages would have been stocked up for the upcoming holiday celebrations?
Koehler was produced in Erie, Pa., and became a local cheapo favorite after the closure of Buffalo’s Simon Pure and Iroquois plants in the early ’70s. Koehler was last produced in 1978.
Also at B-kwik, Hy-Top pop was eight cans for a buck.
Another longtime favorite of Buffalo cheapskates– RC Cola– was also on sale: eight 16-ounce glass bottles for $1.
Over at all 30 Super Duper locations across WNY, it was Schaefer Beer six-packs for a buck and eight cans of Red and White pop for $1.
Pepsi was “the choice of the new generation,” and Coke was busy reformulating “New Coke” and then bringing back “Coke Classic.”
The cola wars were fierce, and all children of the ’80s certainly had picked a side — even if they didn’t always get to drink Coke or Pepsi.
Thrifty Buffalonians have always enjoyed off-brands of almost anything. Supermarkets and department stores like Tops, Bells, Super Duper, Twin Fair and Two Guys, among others, offered store-brand soda pop, but brands like Faygo and the RC Cola family of beverages were considered a slight step above — even if they weren’t in the trenches of the cola wars.